January 15, 2015

Media Contact:

Lisa Doerner



Marketing with the Internet of Things

Digital Rochester hosts event discussing technology's hottest topic.

ROCHESTER, N.Y. - Last week at CES 2015, there were over 900 pieces of technology on display that are part of the growing Internet of Things (IoT). Many analysts believe this indicates the beginning of the IoT era. Technology in the IoT includes well-known items like smart watches, FitBits, Nest Thermostats as well as technology that is not yet widespread, such as smart refrigerators and cars that connect to the internet. At Digital Rochester's January 29 event, attendees will learn about the future of marketing in relation to this growing technology sector.


Marketing with these devices is less about serving ads to the tiny screens and more about collecting aggregate consumer data. Data gathered from devices that were once inanimate and now connect to the internet can give marketers insights into consumer behavior. Marketers can use that data and those insights to more effectively target consumers.


Digital Rochester's seminar will be led by Michael Montagliano, Chief Technologist at IV4, Inc who also has a 20-year history in the IT world. Michael leads IV4's consulting team with specialization in security and disaster recovery in addition to driving high-level technical pre-sales support for a number of emerging technologies.


Montagliano will cover the following topics:

  • What is the Internet of Things
  • In what ways will it impact various vertical markets
  • Challenges to be faced in implementing IoT
  • New marketing opportunities enabled by IoT
  • How data from IoT can make marketing smarter
  • What technologies and devices are most highly anticipated by consumers

Marketing with the Internet of Things will take place on January 29 at 7:30 a.m. at the Rochester Museum and Science Center. Tickets are $25 for Digital Rochester supporting members, $35 for nonmembers. Additional questions for the speaker may be submitted by January 28 to Karl Heberger ( Registration is available online at



About Digital Rochester:
Digital Rochester was founded in 2000 and is made up of professionals and companies working together to strengthen the Greater Rochester Area's technology business community. DR events and community services include a wide array of educational and networking activities designed to support the growth and success of the Rochester business community. 


In 2010, the organization grew with the inclusion of the Association for Women in Computing (AWC) and eBusiness Association (eBA). In 2012, DR entered into a strategic alliance with Greater Rochester Enterprise (GRE). This alliance enhances DR's ability to support the Greater Rochester Region's business community. Like us on Facebook Follow us on Twitter View our profile on LinkedIn View our videos on YouTube