September 26, 2013

Media Contact:

Lisa Doerner



Digital Rochester Event Teaches Changing Habits 

Guest speaker Dr. Uma Gupta will present at

"Achieving Your Goals Through Keystone Habits."

Rochester, NY - On October 10, Dr. Uma G. Gupta will present "Achieving Your Goals Through Keystone Habits," a Digital Rochester event. The event will focus on changing habits to achieve goals. Dr. Gupta specializes in helping individuals and organizations understand their decision-making skills and biases using the latest findings in brain research and using that understanding to change habits.


The presentation will summarize cutting-edge findings from brain research and psychology that help identify keystone habits. Keystone habits are small habits that effect change, almost effortlessly, in other parts of our lives. Habits are at the core of who we are and what we accomplish in life, both at home and in the workplace. Research shows that by changing one key habit we can trigger important and meaningful changes in other aspects of our lives. Those changes in turn help us to achieve personal and professional goals. The ability to carefully identify and passionately focus on a keystone habit can help individuals and organizations achieve ambitious goals.


Dr. Gupta will also share success stories of how these habits have helped individuals and organizations to be resilient and successful. The presentation will be followed by small group discussions.


The event will run from 7:30 to 9:30 a.m. at Locust Hill Country Club, 2000 Jefferson Road in Pittsford. Tickets are $20 for Digital Rochester Members and $25 for non-members. To register, visit



About Digital Rochester:
Digital Rochester was founded in 2000 and is made up of professionals and companies working together to strengthen the Greater Rochester Area's technology business community. DR events and community services include a wide array of educational and networking activities designed to support the growth and success of the Rochester business community. 


In 2010, the organization grew with the inclusion of the Association for Women in Computing (AWC) and eBusiness Association (eBA). In 2012, DR entered into a strategic alliance with Greater Rochester Enterprise (GRE). This alliance will enhance DR's ability to support the Greater Rochester Region's business community. Like us on Facebook Follow us on Twitter View our profile on LinkedIn View our videos on YouTube