After a few hours of hard hiking, take one bite of a CLIF Bar and you'll quickly recognize it came from a company that's onto something good. For starters, they've been providing outdoor adventurers with wholesome, energizing snacks for over 20 years. But beyond the iconic CLIF Bar found in daypacks across the country, this northern California-based company boasts a long list of innovative practices that leave no doubt about its passion for the natural world.
Clif Bar & Company was founded in 1992 by Gary Erickson, a baker by trade whose idea for the original CLIF Bar was born on the back of a road bike. He named the bar after his father, Clifford, who introduced him to wilderness adventuring. Now co-owner of the company with his wife, Kit Crawford, Gary continues to promote a connection to the outdoors and a sense of adventure as core company values. A new benefit in 2013 encourages Clif employees to visit national and state parks by reimbursing the cost of annual park passes. Clif Bar's Emeryville, California, headquarters is LEED Platinum certified, the highest "green" rating a building can earn, and with a nod to consumer and farm community health, the company purchases 70 percent of all ingredients from organic farmers.
In 2006, Gary and Kit extended their vision for the company with the founding of Clif Bar Family Foundation. The Foundation provides grant funding to innovative small and mid-sized groups working to strengthen our communities and public health and to safeguard our environment and natural resources. In 2011 and 2012, Clif Bar's support for GTNPF provided critical funding for youth programs in Grand Teton, helping to introduce hundreds of teens to the wonder of our national parks. "Exposing young people to parks, wilderness and the outdoors plays a key role in inspiring the next generation to preserve and protect our natural resources," says Thao Pham, executive director of the Clif Bar Family Foundation. "We're very pleased to support youth programming initiatives like those in Grand Teton National Park."
Driven by staff-members, consumers, and Clif Bar sponsored athletes that embrace outdoor lifestyles, Clif Bar & Company and Clif Bar Family Foundation continue to show an admirable sense of responsibility for environmental causes. We at GTNPF are delighted to share in the successes of their commitment through youth programming in Grand Teton National Park.
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