Marketing Myth #74

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Marketing Myth #74

Do-able Marketing

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Adrienne Zoble's
Marketing Myth #74:

Next year we have to pay more attention to our marketing.

So what does this mean exactly?

Will you ...

... get stuck in All or Nothing (AON), putting marketing yet again on the back burner unless a really big contract comes in; or until you have the money to hire a person who can be dedicated to your marketing, since you hate even thinking about it?

... subscribe to the philosophy of Something Is Better than Nothing (SIBTN) and invite someone to breakfast, lunch or coffee once or week? (Check out our electronic Schmoozing Calendar for great ideas of whom to invite: www.azobleassoc.com.)

... resolutely approach marketing for your company, but with a beginning mindset of "How cheaply can we get away with doing this?"

... understand that in marketing, it's not what you spend, but how you spend it?

... keep thinking about marketing, but remain confused about where to begin?

... seek some guidance in learning which strategies to avoid and which to embrace? (Go to www.azobleassoc.com to obtain our latest e-book, "The Best Use of Your Marketing Dollars.")

... recognize that you need a simple Marketing Plan, that provides some marketing guidelines for 2014? (Visit www.azobleassoc.com to order our Do-able

Marketing Plan workbook and/or learn more about our "10-Minute Marketing Plan.")

... procrastinate about your Marketing Plan or establish a timeline for its completion?

Marketing doesn't have to be a drain on your resources of money, people and time.
In fact it's your Marketing Plan that will set goals and select strategies that are in line with those three components of your marketing budget.

Make a New Year's Resolution now to become serious about marketing consistently in 2014, at a budget of money, people and time that you can easily afford. I promise, once you see the results of learning how best to market, schmoozing on a regular basis, preparing a brief Marketing Plan and/or working with a marketing consultant to clarify the most appropriate strategies for your firm, you'll become all the more enthusiastic about your and your company's marketing activities.

No more excuses. Get to it.

Remember: www.azobleassoc.com for "The Best Use of Your Marketing Dollars" e-book, our 2014 e-Schmoozing Calendar, The Do-able Marketing Plan Workbook and our "10-Minute Marketing Plan." Call us at 970/282-1150 or 866-282-1150, and we'll work out a package price for you. Isn't that a great way to start off the New Year?

New! 2014 e-Schmoozing Calendar

The 2014 e-Schmoozing Calendar is here! Don't go another day without learning weekly tips to grow your business without breaking the bank!

A wise soul said long ago, "It's not always what you know, it's whom you know." How well are you tapping into the myriad people in your life for mutual leads and referrals?

This e-calendar provides weekly suggestions of someone you might invite to breakfast, lunch or coffee. Develop confidence and trust in each other. Build relationships and grow your business.

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Prepare a Marketing Plan!

Without a map, no road will take you there.

Prepare a Marketing Plan with the assistance of
"The Do-able Marketing Plan"

workbook. If you need some assistance, purchase our
"10-Minute Marketing Plan," which includes the workbook and five personal hours of Adrienne's time. For more information or to order, please visit www.azobleassoc.com, call 970/282-1150 or email azoble@azobleassoc.com.