Feature Article
2014 Legal Marketing Year in Review 5 Factors That Influenced Your Online Visibility in 2014 It seems like every year there is big news in Internet marketing. The tools and techniques continue to evolve. This forces attorneys who market themselves online to get more sophisticated and to step up their game - or get a good partner who can help them. 2014 kept this streak rolling. There were many important events from Google algorithm updates like Panda, Penguin, Pigeon to natural language searches, the impact of client reviews, the retirement of Google authorship, and malware attacks on big-name companies as well as millions of websites just like yours. Let's take a look back at the biggest changes last year and see how these "behind the scenes" factors will impact your Internet marketing in 2015. Factor #1: Google Algorithm Updates Search engine marketing is becoming more important every year. Having your website listed at or near the top of Google, Yahoo, and other search engines boosts your visibility, differentiates you from competitors, and enables prospects and clients to find you more easily. Search Engine Optimization (SEO) must be constantly refined to keep up with changing Google guidelines and savvier searchers. Each year, Google changes its search algorithm around 500-600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.
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