Legal Search Marketing
January 2015                        
Legal Marketing
Bardorf Legal Marketing
Local Internet Marketing for Attorneys & Law Firms
396 Washington Street, Suite 219
Wellesley, Massachusetts 02481
PH: 617 823 0303 |

Welcome to the latest issue of Legal Search Marketing, the newsletter for attorneys looking for effective and affordable ways to market their services on the Internet.


2014 was a big year in Internet marketing. Some of the hottest trends - the rise of mobile and the explosion of apps - were plain to see. But many of the biggest changes happened behind the scenes. These affected Internet marketing dramatically but were invisible to the average Internet user. Staying up to date in this evolving landscape is a challenge. In this issue, find out about the big changes in 2014 that affected your online visibility, the five lessons to remember for 2015, and how we work very hard to keep you safe, secure, and visible.


Ian M Bardorf 


Ian M. Bardorf  

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Feature Article


2014 Legal Marketing Year in Review


5 Factors That Influenced Your Online Visibility in 2014


It seems like every year there is big news in Internet marketing. The tools and techniques continue to evolve. This forces attorneys who market themselves online to get more sophisticated and to step up their game - or get a good partner who can help them.


2014 kept this streak rolling. There were many important events from Google algorithm updates like Panda, Penguin, Pigeon to natural language searches, the impact of client reviews, the retirement of Google authorship, and malware attacks on big-name companies as well as millions of websites just like yours.


Let's take a look back at the biggest changes last year and see how these "behind the scenes" factors will impact your Internet marketing in 2015.


Factor #1: Google Algorithm Updates

Search engine marketing is becoming more important every year. Having your website listed at or near the top of Google, Yahoo, and other search engines boosts your visibility, differentiates you from competitors, and enables prospects and clients to find you more easily.


Search Engine Optimization (SEO) must be constantly refined to keep up with changing Google guidelines and savvier searchers. Each year, Google changes its search algorithm around 500-600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.



Read More: Learn which factors influenced your online visibility in 2014 >> 

About Bardorf Legal Marketing 
Bardorf Legal marketing is a full-service online marketing agency that helps attorneys and law firms succeed in a changing world. Our team of Internet marketing professionals is dedicated to implementing the best approach for your specific area of expertise and location.

Call 617.823.0303 or email
for a free consultation.

Connect with us on:

View our profile on LinkedIn Like us on Facebook Follow us on Twitter View our videos on YouTube Visit our blog



If you have a blog then you already know the importance of original content when it comes to ranking well on Google.


With professional writer Adam Kosloff, we now offer the "Blog to Book" program. Adam will interview you and write compelling and targeted articles for your blog. He'll integrate these useful articles into your own authored ebook that you can promote and give to clients. 


Contact Ian Bardorf to learn more. 
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