Legal Search Marketing
Sept/Oct 2014                        
Legal Marketing
Bardorf Legal Marketing
Local Internet Marketing for Attorneys & Law Firms
396 Washington Street, Suite 219
Wellesley, Massachusetts 02481
PH: 617 823 0303 |

Welcome to the latest issue of Legal Search Marketing, the newsletter for attorneys looking for effective and affordable ways to market their services on the Internet.


Good reviews are a great way to connect with new clients and build your business. Avvo and LinkedIn are preferred places for attorneys to share reviews. But last spring, an online survey claimed that Yelp is the most popular and trusted website for legal reviews. I read the report shortly after it was published and didn't give it much merit. However, it received recognition from industry influencers who re-published the findings on their blogs. Yelp starting pushing the positive claims to my clients who in turn asked me about the benefits of advertising their legal services on Yelp.


Yelp is undoubtedly a well-liked site, with reviews on everything from hotels and restaurants to barbers and mechanics, and even some attorneys. But is Yelp really the go-to site for consumers in search of legal representation and, more importantly, is it a good venue for attorneys to market their services?


Read this month's newsletter to learn whether Yelp carries its weight in the legal market.

Ian M Bardorf 


Ian M. Bardorf  

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Feature Article


Yelp For Attorneys: Marketing Opportunity or Reputation Nightmare?


Yelp is an online review site that was founded in 2004 to help people find local businesses such as restaurants, dry cleaners, and hair salons. It now has over 61 million reviews of businesses in cities all over the world. You may have used Yelp to help you choose a good hotel, a local gym, or a mechanic near you.


In May, a company called Software Advice published a report called " How Clients Use Online Legal Reviews." It has since been written up by influencers in a number of blogs and industry sites and Yelp has been using the report to sell the value of its review site to attorneys.


Among other things, the report claimed that Yelp is the most popular and trusted website for legal reviews. But is this really the case? Well, it is true that Yelp received a noticeable boost in visibility since one of Google's major algorithm updates. And it is also true that Yelp has seeded its directory with attorney names so that when someone Googles the name of an attorney with the term "review," it's likely that will be among the search results. So why wouldn't attorneys looking for another effective way to promote their services online take advantage of what Yelp has to offer?


Read More: Here are 3 reasons attorneys should tread cautiously with Yelp >> 

About Bardorf Legal Marketing 
Bardorf Legal marketing is a full-service online marketing agency that helps attorneys and law firms succeed in a changing world. Our team of Internet marketing professionals is dedicated to implementing the best approach for your specific area of expertise and location.

Call 617.823.0303 or email
for a free consultation.

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If you have a blog then you already know the importance of original content when it comes to ranking well on Google.


With professional writer Adam Kosloff, we now offer the "Blog to Book" program. Adam will interview you and write compelling and targeted articles for your blog. He'll integrate these useful articles into your own ebook that you can promote on your website. 


Contact Ian Bardorf to learn more. 
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