Legal Search Marketing
May/June 2014                        
Legal Marketing
Bardorf Legal Marketing
Local Internet Marketing for Attorneys & Law Firms
396 Washington Street, Suite 219
Wellesley, Massachusetts 02481
PH: 617 823 0303 |

Welcome to Legal Search Marketing, the newsletter for attorneys looking for effective and affordable ways to market their services on the Internet.

Are you ready for the next generation of clients? People who are now in their 20s and 30s are very different from baby boomers when it comes to choosing who they do business with. Younger consumers are called "digital natives." They have grown up immersed in the digital world in a way that their seniors, "digital immigrants," have not. Digital natives spend lots of time online and are comfortable using all types of mobile devices.


Having a strong Internet presence and a well built website are critical for connecting with this generation. Read this month's newsletter to learn how you can prepare.

Ian M Bardorf 


Ian M. Bardorf  

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Feature Article


Is Your Firm Ready for Digital Natives? 


Younger consumers, especially those under the age of 35, have grown up in a world in which digital technology is ubiquitous. Also called "millennials," this is a generation that sleeps with their smartphones and multitasks so much they don't even realize they're doing it: texting friends, downloading music, uploading videos, watching a movie on a phone or tablet, and posting on Facebook and Instagram and Vine and Twitter and more.


Digital immigrants, on the other hand, are those older than 35. They have a lesser degree of digital fluency as a result of being introduced to technology at a later age. While digital immigrants understand social media, smartphones, tablets, and wearable devices, and can also be avid users, their immersion is learned rather than innate.


Each of these consumers has distinctive behavior patterns when it comes to using digital technology, from devices and social networks to the Internet and apps. This influences all types of activities: how they shop, connect with friends and family, watch videos, do their banking and even choose a doctor, a real estate agent, or an attorney. According to a recent report, U.S. consumers between the ages of 18-36 check their smartphones an average of 43 times a day.


While the average baby boomer client doesn't want to create a will or trust online or do research on how to incorporate a business, younger clients prefer it. These young people are moving into the world of work, getting married, and starting families. They are soon to become the typical legal consumers. They are used to conducting their business on the Internet and that's also how they'll choose their legal services. 


Continue reading >> Learn four things you can do to market to digital natives.

AttorneyConnect specializes in mobile marketing apps designed to help attorneys and law firms promote their practice, engage their clients, and grow their business..
About Bardorf Legal Marketing 
Bardorf Legal marketing is a full-service online marketing agency that helps attorneys and law firms succeed in a changing world. Our team of Internet marketing professionals is dedicated to implementing the best approach for your specific area of expertise and location.

Call 617.823.0303 or email
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Marketing Q&A


Q: I know I need to add content to my site but I don't have a lot of time. How can I get started?


A: One great way to add useful content to your site is by collecting and sharing information that you come across during the course of your regular day. This is known as "content curation." When you curate content from around the web, you choose the most relevant and interesting items that are related to your practice and the interests of your clients and prospects.


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