You've Earned Your Rank, Now Keep It!    

Google, the big kahuna of search engines, has a challenge for everyone with a website. It updates its search algorithm 500 to 600 times a year, almost twice a day, every day. Most of these changes are minor, but some are major updates that significantly affect how your website ranks and the visibility it has earned compared to all the other sites online.

For anyone marketing their business online, this is big news. It means that Google is constantly tweaking how it ranks your website and that a site with strong visibility and a page one ranking today might not have the same visibility and ranking tomorrow. This makes it a challenge to maintain your firm's visibility month over month.  

But there's one straightforward way that attorneys who are marketing themselves online can ride out this rollercoaster - by consistently adding quality content to their websites.

"Quality content" is information that is new, useful and relevant to your visitors. Publishing content that is meaningful to your prospects and clients and updating it regularly will improve your visibility in the highly competitive search engine market.

Continue reading >> Learn how to maintain and improve your search ranings.