Legal Search Marketing
March/April 2014                        
Legal Marketing
Bardorf Legal Marketing
Local Internet Marketing for Attorneys & Law Firms
396 Washington Street, Suite 219
Wellesley, Massachusetts 02481
PH: 617 823 0303 |

Welcome to Legal Search Marketing, the newsletter for attorneys looking for effective and affordable ways to market their services on the Internet.


Did you know that adding new content is one of the best ways to make sure your website maintains a high ranking in search results? This matters to attorneys because so many prospects look for legal representation using Google. If your website doesn't have strong visibility in the search results, chances are you won't be noticed.


Read this month's feature article to find out what "quality content" is and get five tips for using it to increase your visibility online, reach more clients, and build your business.

Ian M Bardorf 


Ian M. Bardorf  

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Feature Article


You've Earned Your Rank, Now Keep It!    


Google, the big kahuna of search engines, has a challenge for everyone with a website. It updates its search algorithm 500 to 600 times a year, almost twice a day, every day. Most of these changes are minor, but some are major updates that significantly affect how your website ranks and the visibility it has earned compared to all the other sites online.


For anyone marketing their business online, this is big news. It means that Google is constantly tweaking how it ranks your website and that a site with strong visibility and a page one ranking today might not have the same visibility and ranking tomorrow. This makes it a challenge to maintain your firm's visibility month over month.  


But there's one straightforward way that attorneys who are marketing themselves online can ride out this rollercoaster - by consistently adding quality content to their websites.


"Quality content" is information that is new, useful and relevant to your visitors. Publishing content that is meaningful to your prospects and clients and updating it regularly will improve your visibility in the highly competitive search engine market.


Continue reading >> Learn how to maintain and improve your search ranings

Quality Content

Here's a list of content types you can consider adding to your site:
  • FAQs
  • Client reviews
  • Case summaries
  • Recent decisions
  • Legal news
  • White papers
  • Podcasts
  • Webinars
  • Blog posts
  • Newsletter articles
  • Videos
  • Surveys and questionnaires
  • Success stories
  • How-to articles
  • Did-you-knows
About Bardorf Legal Marketing 
Bardorf Legal marketing is a full-service online marketing agency that helps attorneys and law firms succeed in a changing world. Our team of Internet marketing professionals is dedicated to implementing the best approach for your specific area of expertise and location.

Call 617.823.0303 or email
for a free consultation.

Connect with us on:

View our profile on LinkedIn Like us on Facebook Follow us on Twitter View our videos on YouTube Visit our blog

Previous Articles

Marketing Q&A


Q: Why are client reviews so important for attorneys?

A: With more consumers using the web to post reviews, you need to make sure you are protecting your good reputation. Avvo, LinkedIn, and your own website are the best places to have reviews. When someone searches for "your name and review" you want these websites to come up first. I can't emphasize enough how important reviews have become, especially for attorneys.


Read more about reviews >> 


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