Legal Search Marketing
February/March 2014                        
Legal Marketing
Bardorf Legal Marketing
Local Internet Marketing for Attorneys & Law Firms
396 Washington Street, Suite 219
Wellesley, Massachusetts 02481
PH: 617 823 0303 |

Welcome to Legal Search Marketing, the newsletter for attorneys looking for effective and affordable ways to market their services on the Internet.


Have you ever searched for your name on Google? You might be surprised at the results. If you've been active online, you'll see your firm's website, your social media profiles, articles or blog posts you've written, and links to professional organizations you belong to. You may also find reviews - both positive and negative.


Online reviews are becoming extremely important. You may not realize that online reviews are read by 85% of people when making a decision about a local business or professional service - attorneys included. Negative reviews can hurt your reputation and your business. In this issue you'll learn how you can manage and protect your reputation.

Ian M Bardorf 


Ian M. Bardorf  

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Feature Article


How to Manage Your Reputation Online 


These days, the reputation of an individual or a law firm can be enhanced or tarnished by what appears in search engine results. This is because so many people read online reviews.

  • 85 percent of consumers say that they read online reviews for local businesses to determine whether these businesses are good or not. (This is up from last year's 76 percent.)
  • 73 percent say that high ratings and positive online reviews make them trust a local business more, while only 12 percent said that they take no notice of online reviews. 
Your reputation is public. 
Having a presence online is one of the most important ways to grow your business and it is vital to make sure that presence is accurate and positive. Your reputation, and the reputation of your firm, is more public and more accessible than ever before. To stay competitive, attorneys need to act swiftly and positively to show they listen and care about what their clients think about them.


Whether someone is searching for a restaurant for a special occasion, a new desk for their office, or a doctor, dentist, or attorney, they read the reviews. By reading about the experiences that other customers or clients have had, people can judge a business before they ever set foot in the office or meet you.


Reviews are growing in importance.
There are so many places to read reviews on attorneys. Google and Yahoo have integrated reviews into how they operate. There are sites devoted to ratings such as Angie's List, Epinions, Yelp, Consumer Affairs, TripAdvisor, and OpenTable, not to mention legal websites like Avvo that offer their own reviews. Consumers have gotten into the habit of checking reviews before making a decision to purchase.


Since these reviews are live and public, anyone can see them. More importantly, everyone can see how a business responds to praise and complaints. I'm always impressed when I see that a business has taken the time to write a quick note of thanks for a pat on the back. And I steer clear of businesses that let negative reviews sit without a response, an apology, or a reply that they are trying to help an unhappy customer. Your prospects do the same.


Learn five things you can do to manage and protect your online reputation >> 

About Bardorf Legal Marketing 
Bardorf Legal marketing is a full-service online marketing agency that helps attorneys and law firms succeed in a changing world. Our team of Internet marketing professionals is dedicated to implementing the best approach for your specific area of expertise and location.

Call 617.823.0303 or email
for a free consultation.

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AttorneyConnect specializes in mobile marketing apps designed to help attorneys and law firms promote their practice, engage their clients, and grow their business..
Previous Articles

Marketing Q&A


Q: How can I keep tabs on my name online?


A: Monitoring your reputation online can be time-consuming. You want to make sure you're visiting review sites and searching for your name every day. There are several tools that can make this a lot easier. One of the simplest is Google Alerts. This free service from Google allows you to type in any search term, such as your name or the name of your firm. Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.


Find out more >> 


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Client Review

"Bardorf Marketing has done an excellent job improving my Internet visibility and is a great resource in terms on online marketing. Top qualities: Great Results, Expert, Good Value."

-- Attorney Eric Schutzbank