Legal Search Marketing
November / December 2013                        
Legal Marketing
Bardorf Legal Marketing
Local Internet Marketing for Attorneys & Law Firms
396 Washington Street, Suite 219
Wellesley, Massachusetts 02481
PH: 617 823 0303 |

Welcome to Legal Search Marketing, the newsletter for attorneys looking for effective and affordable ways to market their services on the Internet.

Marketing your firm online is one of the most valuable and cost effective ways to grow your business. Every day, more of us use the Internet to shop, bank, make plans, watch videos, get directions, and search for local businesses - including attorneys! Online marketing lets you tap into this activity to generate leads, increase referrals, and differentiate your law practice from the competition. Attorneys in-the-know are taking advantage of digital tools and techniques. Read this month's feature article to learn the seven online marketing tactics you should not miss out on.


Wishing you a very happy and successful 2014! 

Ian M Bardorf 


Ian M. Bardorf  

View our profile on LinkedIn | Follow us on Twitter | Like us on Facebook
Feature Article


Online Lead Generation: Seven Tactics To Grow Your Business In 2014


The Internet has transformed the way we live our lives. The average person consults the Internet to find everything from recipes to yesterday's game highlights and, of course, legal services. The typical consumer will search Google first, then proceed to the firm's website or a review site. He or she may watch a YouTube video, "like" the firm on Facebook, or follow it on Twitter.


The challenge for today's attorneys is to understand how these activities work together and how to use them to connect with potential clients. Having a well-defined Internet marketing strategy is crucial for many businesses, but is especially important for attorneys whose main source of business is their local communities. Here are the seven tools and techniques of an effective online lead generation campaign.


1. Search Engine Optimization (SEO)
When someone needs legal representation, the first place most turn is Google. They typically search by geographic location and practice specialty. For example, "Boston bankruptcy attorneys." Search engine marketing allows you to reach and engage the searchers who are looking for you. The process of creating the most relevant site that is also the most search engine friendly is called Search Engine Optimization or SEO. If you've optimized your site properly, you'll appear in the search engine results, making it easier for potential clients to find you and generating a flow of inquiries.


2. Mobile Marketing
A customized mobile app is a great way to tap into your client base - your best source of repeat business and referrals. The AttorneyConnect mobile app keeps your clients engaged with you and your law practice through the privacy of their personal mobile phone. "Go mobile" to stay connected with your clients and grow your business.


3. Blogging
Having your own blog not only helps establish credibility and protect your online reputation but will also help potential clients get to know you and your expertise and build trust and rapport. A blog also improves the search engine rankings of your website and increases website traffic, driving more prospects to your site.


Learn four more online marketing tactics to boost your business in 2014 [ Read More...]
About Bardorf Legal Marketing 
Bardorf Legal marketing is a full-service online marketing agency that helps attorneys and law firms succeed in a changing world. Our team of Internet marketing professionals is dedicated to implementing the best approach for your specific area of expertise and location.

Call 617.823.0303 or email
for a free consultation.

Connect with us on:

View our profile on LinkedIn Like us on Facebook Follow us on Twitter View our videos on YouTube Visit our blog

AttorneyConnect specializes in mobile marketing apps designed to help attorneys and law firms promote their practice, engage their clients, and grow their business..
Previous Articles

Marketing Q&A

Q: Do I need to stay up to date with all the new online tools?  

A: It depends. When in doubt, the most important thing to ask yourself is, "What are my clients using?" More and more of us are signing up for Facebook accounts every year, including users over 65. On the other hand, the only people I know using Snapchat (the photo sharing app) have an average age of 14. Vine (the 6-second video app) is being leveraged by businesses of all types and some consumers. Pinterest (the image sharing website) is huge among women age 35-44.


Find out more >> 


Got a question? Send it to us at



Engage Your Clients
 & Stay Connected

Get Your Attorney Mobile App