Legal Search Marketing
July/August 2013                        
Legal Marketing
Bardorf Legal Marketing
Local Internet Marketing for Attorneys & Law Firms
396 Washington Street, Suite 219
Wellesley, Massachusetts 02481
PH: 617 823 0303 |

Welcome to the latest issue of Legal Search Marketing, the newsletter for attorneys looking for effective and affordable ways to market their services on the Internet.

Mobile marketing is one of the biggest opportunities for businesses in all industries, including attorneys. Your clients are on their mobile phones - and on the go - and expect to find you and your firm there too. Because mobile marketing is a new and rapidly changing area, I've put together a list of five things you need to know about mobile marketing to help you get started.


Ian M Bardorf 


Ian M. Bardorf  

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Feature Article


Five Things Attorneys Need To Know About Mobile Marketing


Marketing a product or service on a mobile phone is a new and growing practice. There have been several big turning points in marketing history, and we're living through another one. Beginning with the first newspaper ads in the 1700s, the first radio ads in the '20s, the first TV ads in the '40s, and the first Internet ads in the 1990s we're now seeing the first mobile phone ads, apps, and more. It's the beginning of a new opportunity for businesses of all types and attorneys would be wise to get on-board.


That's because it's where your clients and prospects are. Smartphone use is booming in all demographics, not just teens. In fact, 37 percent of smartphone owners are over age 35 (Google). Mobile phones now outnumber TV sets by over 3 to 1,and laptop and desktop PC users by nearly 5 to 1 (CBS News).


The time is now to get up to speed on this revolution and learn how mobile marketing can help you increase client loyalty, generate referrals, differentiate your law practice from the competition, and stay on the forefront of this exciting new technology.


Learn five things you need to know about mobile >> 

About Bardorf Legal Marketing 
Bardorf Legal marketing is a full-service online marketing agency that helps attorneys and law firms succeed in a changing world. Our team of Internet marketing professionals is dedicated to implementing the best approach for your specific area of expertise and location.

Call 617.823.0303 or email
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AttorneyConnect specializes in Internet and mobile marketing tools, technology, and services designed to help attorneys and law firms promote their practice, engage their clients, and grow their business.

Client Spotlight

Simmons & Schiavo, LLP began offering its clients the AttorneyConnect mobile app earlier this summer. Find out how the app is helping the firm connect with clients. >> 

Marketing Q&A

Q: Should I add video to my website? 

A: Yes! Video has many benefits for attorneys. Website visitors in general are getting more visual and enjoy viewing video online. It's a great way for prospects and clients to get to know you quickly and easily. Find out more here  >>


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