________________________________________ |
Get Started Today!
Discover how to use proven techniques that have stood the test of time.
PART ONE
- Art Career Goals
- Exercises for setting goals
- Why they are indispensable and how to use them
- Assessing Your Resources
- Identifying your strengths and weaknesses
- Leveraging new, available resources
| PART TWO
- Making Work that Sells
- Picking a style that works for you
- Posterity versus prosperity
- Marketing You
- Visibility - Credibility - Profitability
- Personal branding - developing an encompassing identity
| PART THREE
- Grassroots Marketing
- Basic foundation - building a local/regional following
- Developing circles of influence
- Networking and Referrals
- Formal networking - knowing what to say in any situation
- Asking for referrals with poise and confidence
| PART FOUR
- Evaluating and Harnessing Marketing Tools
- Traditional tools, e.g., advertising, press releases and publicity
- Digital tools, including websites, blogs, email marketing and social media
- Strategic Synergistic Marketing
- Developing a rolling 24-month marketing plan
- Planning events to focus and synergize all your marketing plans
|
|
_____________________________________________________________________
|