Let's talk about the CA Drought, or maybe the PMA FoodserviceExpo - Under the Big Top
As I headed for Monterey this past week, I had a deadline looming - writing this weeks issue of ALC's Keeping it Fresh...I thought I would produce a piece updating the status of the drought in California. I had all my source material from the LA Times to Blue Prints. However, once I landed in Monterey I changed my mind... Always a writer's option.
PMA's Foodservice Expo took place in Monterey this past week, however not in the usual location of the Monterey Conference Center adjacent to the Wharf, but at the Hyatt Regency Monterey, housed under a huge tent. The tent enabled PMA to expand exhibitors by approximately 40 grower/shippers, as the Monterey Conference Center undergoes a face-lift. The Sunday Expo had a different, larger and very festive atmosphere.
Regional events like the Foodservice Expo create great opportunities to meet and visit with so many in the produce, tech and transportation sectors.
I've written for Keeping it Fresh previously, to tout the advantages of association memberships and the opportunities available. This past week, a full schedule of educational sessions, field tours, networking, a 5K race plus the Sunday convention, provided ample time to learn, meet and visit.
Whether it is PMA Foodservice, the United Washington Conference next month or Fresh Summit in October, we are very fortunate to have well established associations, large and small, to meet the needs, address key issues, and provide opportunities to expand our customers and build relationships.
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| | From L to R: Bryan Lundberg, Phoenix, Braden Goodere, SF, Brendan Stone, SF |
As I head back to LA, there is smoke in the air from Monterey to LA where fires are challenging our resources. It doesn't help that this year's El Nino, did not do enough certainly in Southern California to help the conditions.
Nora Trueblood
Director of MarCom
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About Allen Lund Company: Specializing as a national third-party transportation broker with nationwide offices, the Allen Lund Company works with shippers and carriers across the nation to transport dry, refrigerated (specializing in produce), and flatbed freight; additionally, the Allen Lund Company has an international division, which is licensed by the FMC as an OTI-NVOCC #019872NF, and a logistics and software division, ALC Logistics.
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