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March 15, 2016
                          Allen Lund Company Newsletter
                            Written by your perishable experts 

In This Issue
Aesthetics in Produce
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Aesthetics in Produce

After completing almost a year of refrigerated produce brokering, a key concept I have learned is minimizing the margin for human error. According to an article featured on Inbound Logistics website, "Manual operations [can cause] slow movement throughout warehouses and can introduce errors. Automatic picking, packing, and shipping processes work in order to minimize the number of times humans touch products and orders." Consequently, if the produce is handled numerous times the product is susceptible to bruises, cuts, and damage. This results in quality concerns and ruins the aesthetic appeal of the produce, which in turn will reduce the economic value to the grower and retailer.
 
The concern of minimizing the amount of handling fresh produce is a central concept. Not only do we need to know the loading order of the product on board, we need to be aware of the multiple drops at different warehouses/distribution centers to avoid the number of touches. Do we or our shipper have a minimum quantity? Do we or our shippers have a typical per pallet rate? Do we or our shippers have typical routes? Thinking through all these questions will help to minimize error as much as possible.
 
Markets nowadays, like Whole Foods, have been trying to push campaigns advertising "ugly produce" in order to boost sales of less than perfect produce. You might even notice such produce in clearance bins at your local store. These endeavors have been set forth in order to cut consumer waste. Human error and mishandling must always be taken into consideration, it is inevitable, but should we really discriminate produce just because it doesn't look perfect? Food for thought. 



Garrett Lee
Transportation Broker, Cleveland

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Garrett Lee is a Transportation Broker for the Cleveland office branch. He first gained logistics experience during his time in the U.S. Airforce. After completing his military commitment, Lee went on to major in Business Logistics at John Carroll University.
About Allen Lund Company: Specializing as a national third-party transportation broker with nationwide offices, the Allen Lund Company works with shippers and carriers across the nation to transport dry, refrigerated (specializing in produce), and flatbed freight; additionally, the Allen Lund Company has an international division, which is licensed by the FMC as an OTI-NVOCC #019872NF, and a logistics and software division, ALC Logistics. 
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