Information is everything.  In the transportation world, the critical information starts with communication from the vehicle carrying freight.  In an over the road truck, this is probably via a driver's cellphone call or text message, a two way onboard computer, or automated satellite tracking.  Trucks have become wired offices and the pressure to stay connected and focused on the job is constantly increasing.   

According to Inbound Logistics' issue on Trucking Perspectives, in-truck technology is low on carriers' list of concerns.  This is surprising because communication coming from the truck is such a critical factor in the supply chain.  Lane price alone can be flawed thinking when comparing the total cost between carriers or a 3PL.  Layers of indirect costs are added if you're dealing with load tendering issues, frequent ETA status queries and billing inaccuracies.  Competitive transportation providers are using advanced communication methods like Electronic Data Interchange (EDI) to provide clerical efficiencies and real time status updates for their partners.  That level of technology isn't attainable for everyone, but even manual methods like regular exception reporting can provide a competitive advantage.  Whatever the level of track and trace and communication in your organization, if you don't know where the truck is, you don't know much.   

A simple check call via cellphone is still the norm for hundreds of thousands of long-haul truckers crisscrossing the country.  The vast majority of carriers are in small fleets, or owner-operators without tools like EOBR's to provide automated location status.  With a smartphone riding along in their cab, they can get directions and stay in close contact, as well as transmit compatible data and images in OS&D or proof of delivery for instant visibility up the supply chain.  A cellphone recently became a lifeline when a driver was trapped under his truck for over six hours in subzero weather and missed his normal check call.  

Check calls are a necessary part of the daily transportation grind, but they are mission critical to performing up to customers' expectations.  Drivers are constantly on the road and their dispatchers are constantly on call for them.  Basic smartphone technology and an internet connection close at hand allow thousands of transportation professionals to transmit reliable status updates.