Most orders are produced within 24 hours, and most ship within 24 hours of production. Delivery within 24 hours of shipping. You can trust us to give you exactly what you've ordered.

www.signs365.com

 

 

 

Sell them an upgrade! It's easy--Real Gold's 22-karat gold sign making vinyl and chrome vinyl look stunning and have an amazing 15-20 year outdoor warranty. Get a FREE sample today! www.realgoldinc.com

 

Beyond the routine magnetic sign

 

Magnetic signs, like any vehicle lettering, can be powerful advertising for a small business. Likewise, they can also be generic identification that lets a small business miss out on that advertising value. If not well done, they can even work against the business by creating a negative image.

 

They're also the ideal solution for many clients. When permanent graphics aren't an option, magnetics can deliver great advertising that can be installed or removed in seconds.

 

Bob Stephens, Skywatch Signs, Zephyrhills, Florida, routinely upsells his clients to 

 


magnetic signs 
that are positive advertising. He doesn't recommend a business choose a basic set of magnetic signs unless identification for legal purpose is all that's required.

 

"For the sign shop, the goal isn't to see if you can do a pair of magnetics for less than $49.95. The goal is to produce effective advertising for your client. A nice set of magnetic signs may sell for $250. 

 

"I know that some shops advertise a low-cost set of magnetics to get people in the door. But can you really sell them for less than you would get for lettering the vehicle when you have to buy the same amount of film and also buy the magnetic material?"

 

But how do you upsell someone who comes in looking to spend the minimum on a pair of magnetic signs? Bob has done it for years with the sample panel you see here...  Click to read more... 

 

Bid on supplies and

equipment for a great cause

The American Sign
 Museum's fourth
 annual Online Auction ends at midnight Jun 24th. Bid on software, printers, cutters, film, banners, LED products and much more. Proceeds go to the museum. Click here to check out the auction.
 

Letterheads 40:

Keepers of Our Craft

The 2015 Letterheads anniversary meet will be held September 24-27 at the American Sign Museum, Cincinnati, Ohio. The first two days will present an array of workshops known as Letterhead University, with the third and fourth days featuring the informal sessions, such as panel jams and impromptu demonstrations that have always characterized Letterhead meets. Some workshops sell out quickly, so click here to register today. 

 

Missed any Trade Secrets? They're on our website. Click here to get more tips to help you speed production, get better organized, produce more effective designs and sell sings easier.

 

Click here to subscribe to SignCraft Magazine and get more help on succeeding in the sign business--plus hundreds of layout ideas and the Sign Pricing Guide. Thanks!

 

Best,

Tom McIltrot, Editor

 

P.S.--Please take a minute to visit our sponsors' websites. They help make Trade Secrets happen!

 

 

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