magnetic signs that are positive advertising. He doesn't recommend a business choose a basic set of magnetic signs unless identification for legal purpose is all that's required.

"For the sign shop, the goal isn't to see if you can do a pair of magnetics for less than $49.95. The goal is to produce effective advertising for your client. A nice set of magnetic signs may sell for $250. 

"I know that some shops advertise a low-cost set of magnetics to get people in the door. But can you really sell them for less than you would get for lettering the vehicle when you have to buy the same amount of film and also buy the magnetic material?"

Bid on supplies and

equipment for a great cause

Letterheads 40:

Keepers of Our Craft

The 2015 Letterheads anniversary meet will be held September 24-27 at the American Sign Museum, Cincinnati, Ohio. The first two days will present an array of workshops known as Letterhead University, with the third and fourth days featuring the informal sessions, such as panel jams and impromptu demonstrations that have always characterized Letterhead meets. Some workshops sell out quickly, so click here to register today. 

Missed any Trade Secrets? They're on our website. Click here to get more tips to help you speed production, get better organized, produce more effective designs and sell sings easier.