Trade Secret 54: 

The BASIC approach to selling signs profitably


Tomm Moll of Tomm Studios [] learned the ropes in sales, then went into the sign business. His early clients were mostly car dealers, and he continued learning about sales by working and talking with them. He credits his sales-oriented approach for making his 30-plus years in the business possible.


One of the things that haunted him in his early years in business was how easy it is to overlook something when doing an estimate and having profit disappear. So he came up with a simple word to remember that helped him make sure he had covered all the bases: BASIC.


"At first," Tomm says, "I kept this graphic pinned on the wall right beside my desk. But after years of looking at it, it became second nature. Give it a try. You'll be surprised how adding a few line item extras on every invoice can lead to profitability."


Click here for a downloadable version of Tomm's graphic and details on how it can help avoid lost profits.


Developing a simple habit of making sure you're getting paid for all the work  

There's more below...



Your signs printed the same day

At, most orders take less than 24 hours to produce, then most ship within 24 hours of production. More importantly, you can trust to give you exactly what you order.



Create--and sell--small business brands 

Offer more than just a sign! Dan Antonelli's new book teaches the fundamentals of small business branding, and how to harness the power of effective brands for you and your clients. Click here for a free preview.





New DVD:  faster, easier, better 3D signs 

Dayna Reed's second DVD helps you produce stunning 3D signs as efficiently as possible. Watch as he shows how to use a variety of techniques and materials, guaranteed to give your work the edge. Click here to learn more.



you do can make the difference between profit and loss. And customers are used to getting charged for each aspect of a project. 


Pricing that way is usually more acceptable than just getting a single lump sum price. If the total price needs adjusted to fit their budget, they can look at those line items to see what can be done rather than just pressuring you for lower overall price.


Missed any Trade Secrets? Click here to see them on our website and get more tips to help you speed production, get better organized, produce more effective designs and sell signs easier.


to forward this Trade Secret to a friend. Thanks!



Tom McIltrot, Editor


P.S.--Please take a minute to visit our sponsors' websites. They help make Trade Secrets happen!


Visit our blog

Like us on Facebook
SignCraft Pub. Co.
PO Box 60031
Fort Myers, Florida 33906
800-204-0204 | 239-939-4644
Join Our Mailing List

No more pricing errors.


Our 2014 Sign Pricing Guide lets you choose your overhead level then estimate prices accordingly, and the online version lets you price a sign with just three clicks. Get both when you subscribe to SignCraft.


Click here to subscribe and get yours today!









Learn 3-D sign making step-by-step on DVD!


3-D signs are profitable and creative, and give you a unique product to sell in a world of flat signs. This 90-minute, well-produced video spells out how to make cutout, routed, carved and sandblasted signs, for pros or newcomers. It's just $49.95 plus S&H.


Click here to get yours today!