Trade Secret 53: This graphic is a powerful sales tool


Most clients don't take advantage of all the advertising they can wring out of their signs, and even veteran sign pros sometimes overlook a type of sign that can really pay off for a client. Here's a graphic you can download and use to help make sure these things don't happen.


Dan Mika, Buffalo, New York, first put it together to help his clients see the potential opportunities to use the advertising power of signs, which is proven to be the lowest cost advertising a business can use. Dan has written a lot in SignCraft about helping clients get the most advertising value out of their signs.


Click here to get the newly revised version of the graphic he uses to evaluate the best sign options for a business. You can use it when visiting a site, during sales meetings and on your website. It shows over 40 potential sign opportunities.


"This may be the best way to visualize the sign possibilities for a business," Dan says. "It quickly lets you and the client see signage and advertising 

There's more below...



Your signs printed the same day

At, most orders take less than 24 hours to produce, then most ship within 24 hours of production. More importantly, you can trust to give you exactly what you order.





Visit  FESPA  Africa

Explore wide format digital printing, signage, screen printing, and garment decoration at FESPA Africa 2-4 July 2014 at Gallagher Convention Centre, Johannesburg, South Africa. Register now at


Create--and sell--small business brands 

Offer more than just a sign! Dan Antonelli's new book teaches the fundamentals of small business branding, and how to harness the power of effective brands for you and your clients. Click here for a free preview.



opportunities that might otherwise have been overlooked. That's our job as sign professionals-to help our clients get the most advertising value from their signs."


Besides helping your customer succeed and you to sell more signs, this approach moves you from an order-taker to a marketing consultant for your clients. Anyone can take an order, but when you help a client find new ways to bring in business, you build a relationship and a reputation. 


That goes a long way towards setting your sign business apart from the rest.


Missed any Trade Secrets? Click here to see them on our website and get more tips to help you speed production, get better organized, produce more effective designs and sell signs easier.


to forward this Trade Secret to a friend. Thanks!



Tom McIltrot, Editor


P.S.--Please take a minute to visit our sponsors' websites. They help make Trade Secrets happen!


Visit our blog

Like us on Facebook
SignCraft Pub. Co.
PO Box 60031
Fort Myers, Florida 33906
800-204-0204 | 239-939-4644
Join Our Mailing List

No more pricing errors.


Our 2014 Sign Pricing Guide lets you choose your overhead level then estimate prices accordingly, and the online version lets you price a sign with just three clicks. Get both when you subscribe to SignCraft.


Click here to subscribe and get yours today!









Learn 3-D sign making step-by-step on DVD!


3-D signs are profitable and creative, and give you a unique product to sell in a world of flat signs. This 90-minute, well-produced video spells out how to make cutout, routed, carved and sandblasted signs, for pros or newcomers. It's just $49.95 plus S&H.


Click here to get yours today!