Trade Secret 49: What would you charge for this banner?


Okay, quick--quote a price for a 3-by-4-ft. banner like this one: one color on white, with quite a bit of copy. What would you get for it?


The next job in the door might be a pair of truck doors, then a 4-by-8-or maybe some digital printing. With this variety of work, it's easy to make a mistake. Too high and you may lose the job; too low and you'll lose money.


That's why thousands of sign shops use the Sign Pricing Guide to check their prices. SignCraft developed the guide from research and surveys of successful sign shops from coast-to-coast. 


It covers everyday sign projects-flat signs, banners, 3D, vehicles and more. Best of all, you get to choose an hourly rate based on your actual overhead. It's not "one-size-fits-all" pricing.


Click here to see what the 2014 Sign Pricing Guide would recommend as a selling price for a banner like this, based on your hourly rate.


The Sign Pricing Guide helps you take the guesswork out of pricing your 

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your signs and see where your pricing fits in.


There's a print version and an online version that lets you estimate a price in just three clicks. You get both of them when you subscribe to SignCraft, or you can buy the print edition separately. Make sure you don't miss out on the profits you deserve.


Missed any Trade Secrets? Click here to see them on our website and get more tips to help you speed production, get better organized, produce more effective designs and sell signs easier.


to forward this Trade Secret to a friend. Thanks!



Tom McIltrot, Editor


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Fort Myers, Florida 33906
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No more pricing errors.


Our 2014 Sign Pricing Guide lets you choose your overhead level then estimate prices accordingly, and the online version lets you price a sign with just three clicks. Get both when you subscribe to SignCraft.


Click here to subscribe and get yours today!









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