Trade Secret 47: Same copy and colors but much more impact

Same words, shape and colors but much more impact | Number 47

A successful sign design uses contrast to make sure the message is read in the proper order and that the sign is appealing to look at. This is true of everything from routine informational signs to billboards.

Though the same words may appear on two signs, design determines how effective each sign will be.
These before-and-after photos by Lisa Freshler, USMC Sign Shop, Cherry Hill, North Carolina, do a great job of showing how the right layout makes even a routine informational sign do its job better.

The size, colors and shape of these two signs are the same--but her new layout gives the message a much stronger voice and makes the sign much more effective. You'll see the original sign below.

Click here to see what makes the new layout so much more effective, and to see more great examples.

Knowing how to make a sign more effective gives you a way to add unique value to your

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Before

work, making sales easier and selling prices higher.

Though clients won't be able to tell you why an effective layout is better, most will see the difference.

And that can take the focus off of price and help you show them that a sign that really works is a much better value, even if it costs a bit more.

Missed any Trade Secrets? Click here to see them on our website and get more tips to help you speed production, get better organized, produce more effective designs and sell signs easier.

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Best,

Tom McIltrot, Editor

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