Trade Secret 46: The secrets of high-impact 3D signs

The secrets of high-impact 3D signs | Number 46

Dimensional graphics can deliver a lot of visual impact and a look that appeals to both viewers and your customers. But carved lettering and cool background effects can seem to disappear on many signs at typical reading distances, making it hard to get the most out of 3D graphics on large signs and storefront signage.

Peter Poanessa of Keene Signworx has been making dimensional signs for almost 30 years, starting out painting and carving signs. Over time, though, he found better ways to deliver powerfully appealing 3D signs practically and profitably.

"In the quest to get more dimension-and to make a living-I looked for new ways to add dimension without using carving," says Peter. "The result is high-value advertising for the end user and a tidy profit for our shop."

Click here to learn more about how Peter does this. His approach is very practical, getting the most out of materials and production time, yet it

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produces very dramatic signs with powerful visual appeal.

His customers love that, because viewers' eyes are naturally drawn to dimension and good design. Peter's simple, proven principles leave him free to use all sorts of creative effects, like copper panels, heat-formed PVC and weathered barn wood.

Click here to get the details on the SignCraft blog and to see some great examples of Peter's approach at work.

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Tom McIltrot, Editor

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