Don't let that fence go to waste     |    Number 44

Most business people realize they need some type of primary sign for their business, but the wise ones take advantage of secondary signs as well. A great example of this is how the folks at Riverland Nursery put their fences and gates to work to keep their business from being lost in the scenery.


The plants and large trees along the front of the property hide their building. Their primary sign pokes up out of the trees, but the oak trees that line the busy four-lane highway make it hard to see. The trees cannot be legally trimmed to better expose the primary sign, so they opted to use banners to drastically increase their visibility.


"The banners really are essential," says Joe Berg of Riverland. "The main sign just isn't visible enough because of the oaks along the highway, so without the banners no one would know we were here."


Click here to see these signs at work, and get a few helpful sales tools you can use to help your clients get the signage they need to succeed. Helping them discover how they can

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get a real return from the signs on their business and vehicles will generate more volume for your shop--not only by making the signs for them, but from other businesspeople they will refer to you.


The amazing thing about secondary signs like these is how many customers they can deliver for the business-at a minimal cost compared to other advertising. 


Often all you need to do is ask a few questions about their location to help them start seeing that great advertising opportunities are going to waste. Click here to see the difference these banners made for one client.  

Missed any Trade Secrets? Click here to see them on our website and get more tips to help you speed production, get better organized, produce more effective designs and sell signs easier.
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Tom McIltrot, Editor
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