It's easy to have it happen. A customer with a new business comes in for a sign or truck lettering. They don't have the budget for a logo, and don't really see the need for one yet. 

You put together a great design and do their signs. Barely a month goes by before they call to see if you can "email the design over" to the printer or web designer, or put it on a CD they can pick up. The design looks so good, they say, that they want to use it on all their advertising.

In their eyes, there shouldn't be any cost. After all, the design is "already done" and you just need to copy it to a CD. But you know that design you produced has a lot more value when used across all their marketing, because it creates a powerful, recognizable image and identity for their business: a brand.

So, is there a way to get paid for the design your created--or do you just give it away?

Click here to learn the simple solution that Robin and David McDonald of Avila Sign and Design [www.avilasigndesign.com] came up with years ago. It's still working great, and it has