Get paid for your design work   |   Number 41

It's easy to have it happen. A customer with a new business comes in for a sign or truck lettering. They don't have the budget for a logo, and don't really see the need for one yet. 

You put together a great design and do their signs. Barely a month goes by before they call to see if you can "email the design over" to the printer or web designer, or put it on a CD they can pick up. The design looks so good, they say, that they want to use it on all their advertising.

In their eyes, there shouldn't be any cost. After all, the design is "already done" and you just need to copy it to a CD. But you know that design you produced has a lot more value when used across all their marketing, because it creates a powerful, recognizable image and identity for their business: a brand.

So, is there a way to get paid for the design your created--or do you just give it away?

Click here to learn the simple solution that Robin and David McDonald of Avila Sign and Design [] came up with years ago. It's still working great, and it has   

 There's more below...  

Your signs printed the same day!
At, most orders take less than 24 hours to produce, then most ship within 24 hours of production. More importantly, you can trust to give you exactly what you order.  
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made thousands of dollars in design sales easy and professional. You'll see some of their great designs, too.

Often a customer just can't imagine what a great impression their graphics can make. Then you do a nice design for their sign, and everyone starts commenting to them about it. They realize they should use it on everything-just like you told them. The good news is that you don't have to give the design away just because it's already done. 

Click here to get the answer and see more of Robin and David's work. And if you've found a solution to this or any other sign shop issue, drop me a note. I'd like to hear about it.
Missed any Trade Secrets? Click here to see them on our website and get more tips to help you speed production, get better organized, produce more effective designs and sell signs easier.
to forward this Trade Secret to a friend. Thanks!
Tom McIltrot, Editor
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