Trade Secret 39: Stay in control of the copy

Stay in control of the layout | Number 39

Most signs get looked at with a passing glance. Do you know anyone who drives along reading all the copy on every sign? Not really. Yet much of the copy on a sign is there for the business owner's sake--not for the reader.

But every sign pro has ways to manage that copy-and is always looking for more tips on how to do that. Bob Behounek has shared a lot of them in SignCraft over the years, and has more for you here, complete with quick sketches that show the before-and-after results.

Click here to see Bob's examples and pick up a few tips that will help you get the client's confidence and deliver better work. And that's where success in the sign business lies. To most clients, it doesn't matter who pushes the Print, Cut or Rout button. They have a

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Here's how the truck door above looked before Bob's makeover.

problem to solve and the sign pro who shows he or she knows how to do that is more likely to get the job--and those valuable referrals that follow.

When a satisfied client tells someone that you did a great job with their sign, they're doing the advertising, and most of the sales work, for you. That's the best way, and most cost-effective way, to build your business. It's worked for lots of shops.

Click here to see more more great ways to make that happen for your business. Bob's makeovers show how you can deliver extra impact for your clients.

Missed any Trade Secrets? Click here to see them on our website and get more tips to help you speed production, get better organized, produce more effective designs and sell signs easier.

to forward this Trade Secret to a friend. Thanks!

Best,

Tom McIltrot, Editor

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