Sell more than the truck lettering |   Number 36
Most small businesses don't have a cohesive image. Yet often they have to compete with chains and franchises who do a great job of creating a strong image (i.e., brand) for themselves. Owner-operated businesses can look like sleepy mom-and-pop operations--instead of professionals.

Many sign shops who have developed their design skills have found a growing market by helping small businesses create a professional image. Rich Dombey, Rich Designs, Hillsborough, New Jersey, is a great example of how successful this approach can be.

Click here to see how Rich has combined those design skills with the need for small businesses to compete successfully, along with some great photos of his work.

Your signs printed the same day!

At, most orders take less than 24 hours to produce, then most ship within 24 hours of production. More importantly, you can trust to give you exactly what you order.
Take a free look at SignCraft
Not getting SignCraft? We'd like to send you a sample copy of our idea-packed magazine so you can see what you're missing! There's no cost and no obligation. Click here to get your copy today.  

Caps and standoffs make installation a breeze  
And they look great too! Choose from a variety of styles, shapes, and sizes that let you add a professional finish to any sign installation.

Rich's roots are in what many call Jersey-style truck lettering: A curious combination of state law (New Jersey requires that commercial vehicles be lettered) race car graphics and rock-and-roll album cover design happened there forty years ago.

If it wasn't created solely by Glen Weisgerber [GlenDesigns, Edison, NJ], this style was surely refined by him. He inspired a generation of sign people who honed it into their own styles. As they say, the rest is history.

Rich, rather than lettering a truck job then selling the client a logo based on that, now sells the design and a package of uses for it: trucks, stationery, yard signs, t-shirts, a website and whatever else they need to compete. Click here to see how.
Missed any Trade Secrets? Click here to see them on our website and get more tips to help you speed production, get better organized, produce more effective designs and sell signs easier.
to forward this Trade Secret to a friend. Thanks!
Tom McIltrot, Editor
P.S.--Take a minute to visit our sponsors' websites. They help make Trade Secrets happen!




No more pricing errors.


Our 2013 Sign Pricing Guide lets you choose your

overhead level then estimate prices accordingly,

and the online version lets you price a sign with

just three clicks. Get both when you subscribe

to SignCraft.


Click here to get started today!






 Learn 3-D sign making step-by-step on DVD!


3-D signs are profitable and creative, and give you

a unique product to sell in a world of flat signs. This

90-minute, well-produced video spells out how to make

cutout, routed, carved and sandblasted signs, for pros or newcomers. It's just $49.95 plus S&H.


Click here to get yours today!

Like us on Facebook
Visit our blog
SignCraft Pub. Co.
PO Box 60031
Fort Myers, Florida 33906