Trade Secret 32: Use the sign to sell a package

Use the sign to sell a package | Number 32

It's great to sell a sign, but it's even better to sell a package that includes the sign. In so many cases, there's something you can sell in addition to the sign the client came to you for. A logo design, T-shirts, caps, site signs, vehicle lettering, business cards-- what else do they need to help further their image with their prospective customers?

Click the link below to see how Braun Bleamer makes this approach work. He shows customers how they'll get the benefit of a more cohesive image and save money by ordering it all now. This is a great way to boost your own sales (and profits) without spending much addi-

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tional sales time with the customer. Plenty of sign shop owners already do this successfully, and you could be too. Braun presents the package with a drawing like this:

Click the image to get the details on our blog. It's a great way to help your clients get more bang for their buck, and to boost your sales at the same time.

Missed any of our Trade Secrets? Don't worry, you'll find them all on our website. Simply click here for tips that help you speed production, get better organized, sell signs easier and produce more effective designs.

I hope you'll pass this Trade Secret along to a friend in the business. and we'll do the rest.

Thanks!

Best regards,

Tom McIltrot, Editor

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