How to show the true value of a sign to a client
Most clients look first at the cost of a sign--the amount they have to pay the day the sign is completed. Larry Elliott, Elliott Design,
McLemoresville, TN, finds that showing that cost over the life of the sign really puts it in perspective.
On his website, he has a chart that takes the selling price of a sign and breaks it down to the cost per day over a period of years.
So $500 spent on truck door graphics actually costs just 28 cents per day over the five-year life of the vehicle. That's about the cost of one cup of coffee each week. Showing that number to the client makes it easier for them to compare signage to other types of advertising. The terrific advertising value of their sign becomes obvious in a hurry.
Click here to download a chart similar to Larry's that's ready to print and use in your next sales opportunity--and to learn how Larry uses this sales approach.