By Seamus Parfrey
Your competition is stiffer than you think.
Your ability to win a sale is harder than you think.
It's because you aren't just competing with your direct competitors.
For example these battles happen...
* Does a consumer buy a new bed or opt for a Caribbean cruise?
* Does an engineering business hire a new person or invest in new machinery?
Your buyers have a limited budget too. They can spend their money with you. Or they can spend their money on a variety of other products or services fighting for their cash.
How do you compel customers to buy from you rather than any of your competitors?