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Parfrey Murphy
Chartered Accountants
Lee View House
South Terrace

T: +353 (0)21 4310266
E: [email protected]
March 2014
Our aim is to help our clients increase their profitability, improve their cash flow and reduce their tax liabilities so that they have more disposable income. Please feel free to call us on  021 4310266 or email us at [email protected] if you wish to do business with us

Analyse And Improve Your Business With Financial Ratios

Seamus Parfrey

 By Seamus Parfrey  


Ratios measure the relationship between two or more figures in the financial statements. They are used most effectively when results over a number of periods or years are compared. You will see trends or inconsistencies that might need to be addressed.


The following are the main financial ratios to measure the financial health of a business.


Leverage ratios


1. Debt-to-equity ratio    Total liabilities/Shareholders' equity


Measures how much debt a business is carrying as compared to the amount invested by its owners. This indicator is closely watched by banks as a measure of a business's capacity to repay its debts.


2. Debt-to-asset ratio    Total liabilities/Total assets


Shows the percentage of a company's assets financed by creditors. A high ratio indicates a substantial dependence on debt and could be a sign of financial weakness.


Liquidity ratios


1. Working capital ratio    Current assets/Current liabilities



15 Marketing Tips

By Noel Murphy


1. Set daily marketing actions.


2. Get testimonials and use them.


3. Ask for referrals immediately after a great performance.


4. Always carry business cards.


5.Treat mistakes as opportunities.    


6. WOW existing customers. 


7.Network always everywhere.


8.Contact ex customers.


9.Market a new product/service to existing customers.


10.Analyse what is working and do more of it.



12 Great Startup Questions

Seamus Parfrey

 By Seamus Parfrey  


1. Am I really committed to doing this?


2. Is this better than the competition?


3. What will make customers buy?


4. What is the target market?


5. Why will customers want it?


6. Can a trial run be done easily and cheaply?


7. How will I market it?


8. What are the resources that are required?



Sinead Herlihy

Deadline - 14 April 2014

  • P30 monthly return and payment for March 2014
  • P30 quarterly return and payment for January - March 2014
Deadline - 14 April 2014
  • Return and payment for March 2014
Deadline - 23 April 2014
  • RCT - Return and payment for March 2014
  • Quarterly return and payment for January - March 2014                 

Deadline - 21 April 2014

Corporation Tax

  • Preliminary Tax for accounting periods ending between 1 - 31 May 2014
  • First installment of preliminary tax for "Large Companies" with a financial year ending between 1 - 31 October 2014
  • Returns for accounting periods ending between 1 - 31 July 2013
  • Pay balance of tax due on accounting periods ending between 1 - 31 July 2013
  • Returns of third party information for accounting periods ending between 1 - 31 July 2013
Where returns and payments are made electronically, the return and payment deadlines are the 23rd day of the month.
Parfrey Murphy
+353 (0)21 4310266
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