Farm & Food Care Ontario's Annual General Meeting is set for April 14 and 15, and features an agenda packed with informative and entertaining speakers.
Agenda highlights
Tuesday evening, April 14
Communications Workshop: Real Dirt Speakers' Bureau Facilitator Bernard Tobin will take attendees through an abbreviated presentation of The Real Dirt on Farming Speakers' Bureau training series that is underway in several provinces across Canada - a program designed to help farmers reach non-farming audiences and tell their own story. Details of the program, and why it's important for farmers and agribusiness people to speak up for who they are and what they do will be discussed.
Wednesday, April 15
Connecting with Canadians Through Transparency and Authenticity
Sherry MacLauchlan, Director of Sustainability and Government Relations for McDonald's Canada, will be speaking about her company's "Our Food, Your Questions" campaign, which has been tackling misconceptions about food head on since 2012. She will discuss how McDonald's Canada used the power of transparency to connect with and educate consumers about its food, while changing brand perceptions one question at a time. The Good, the Bad, and the Ugly of Social Media
|
| |
Carrie Mess (left), Sarah Schultz (centre) and Andrew Campbell (right)
|
Speakers for this session include Wisconsin dairy farmer Carrie Mess (@dairycarrie), Alberta grain farmer Sarah Schultz (@nurselovesfarmr) and Ontario dairy farmer Andrew Campbell (@freshairfarmer). Collectively, these three farmers/social media experts have over 50,000 followers and have been active in using Twitter, Facebook and blog postings to tell their stories about food and farming. In this afternoon session, they'll talk about some of the highs and lows of their engagements with the public (including the newest #farm365 initiative) and share tips on what they think works well.
Plus:
* Highlights of Farm & Food Care's 2014 activities;
* Presentation of the Farm & Food Care Champion Award;
* Farm & Food Care Foundation Report & Strategy Update;
* Elections by the membership of the 2015-2016 Directors;
* And much more.
Where:
Teatro Conference and Event Centre, 121 Chisholm Drive
Milton, ON L9T 4A6
Cost:
$20 Communications Workshop - April 14
$100 Annual Meeting - April 15
Register online here.
| 
