03/29/2013                                                                                                    
Summer isn't coming soon enough, but the beer is!  

The Florida weather has been out of whack this Spring. The southeast can't seem to make up its mind with cold or hot, but we are waiting for what we know and love Florida for during Spring: the warm weather and wheat and citrusy beers!  Bell's Oberon kegs have recently been tapped for an early summer seasonal in Michigan, but it makes me happy and a little selfish to know we have it all year here! And speaking of Michigan, and all year, I know you have surely heard the buzz...

FOUNDERS IS COMING TO FLORIDA!

That's right! Founders, as in, Founders Brewing from Grand Rapids, Michigan, has signed on with Brown Distributing to be distributed statewide starting in May.
*Additional information in our blog.

For more immediate excitement folks, next week is Jacksonville Beer Week.
We have a lot of exciting events from April 1--7 so either make your rounds or take a trip up for something more special that catches your eye...how 'bout a full day of 51 taps of Engine 15 beers at the brewery or a night of all Florida produced beer at Green Room Brewing?  How about you get some food, music, and fun at the Grand Tasting downtown full of beer only brewed in Florida? Take your pick--otherwise, we'll see you at all three!   
 
Cheers, 

  

Brown Specialty Team

UPCOMING EVENTS
03-30-13, 4:30 PM, TALLAHASSEE
New Leaf Market in Tallahassee is featuring a Duvel and Ommegang tasting. We will be tasting Duvel Original, Ommegang Three philosophers, Ommegang Witte, Ommegang Rare Vos and Ommegang Hennepin from 4:30pm to 6:00pm.

Drink like a local: Local Craft Beer Month
04-01-13, 3:00 PM, PORT ORANGE
Month-long local event starting April 1st (Monday) at House for Beer in Port Orange. New local Florida keg Tapped everyday at 3pm. Starting the first week with Green Room Brewing (April 1-7) Second week: Swamp Head Brewing (April 8-14) Third Week: Cocoa Beach Brewing, Pinglehead Brewing, Native Brewing and Engine 15 Brewing. (April 15-21) Last Week: Cigar City Brewing (April 22-end of April). Starting May 1st, there will be 7 local handles on draught at all times so you can always drink like a local. Some limited draughts will be on you sure do not want to miss!

Hoppin' Frog Brewery Night

04-03-13, 7:00 PM, LARGO

Hoppin Frog Brewery Night at Willards Tap House. Special limited Hoppin Frog on draught starting at 7:00pm.

 

04-04-13, 10:00 PM, ORLANDO
Shipyard Dirty Bingo at the Moat Orlando from 10pm-midnight. Featuring Shipyard Monkey Fist, Applehead, Export, Sea Dog Blue Paw and Sea Dog Apricot. Door prizes for participation and other Shipyard goodies throughout the night for winning bingo...

Engine 15 Brewing Company Tap Takeover

04-05-13, 11:00 AM, JACKSONVILLE BEACH 

Engine 15 is taking over our their own bar with a 51 Engine 15 tap takeover. E-15 has brewed 51 distinct Engine 15 beers to put out for you this night! That's right, that means all 50 taps will be Engine 15 beers. But they couldn't just leave it there. They will also have one beer in the firkin. That makes it officially the Engine 51 tap takeover at Engine 15!

 

Jax Beer Week Mega Florida Tap Takeover

04-05-13, 4:00 PM. JACKSONVILLE BEACH  

Bigger and better than last year. 50 Florida beers on tap from such great breweries as:
Cigar City, 7venth Sun, Due South Brewing, Swamp Head Brewing, Barley Mow Brewing, Saint Somewhere, Pensacola Bay Brewing, Tequesta Brewing, Pinglehead Brewing, Mile Marker, Engine 15, Green Room, Cocoa Beach Brewing, Three Palms Brewing, Florida Beer Company, Intuition and more! 
 

Jax Beer Week Grand Tasting

04-06-13, 12:00 PM, JACKSONVILLE

Join us for the second annual Jax Beer Week Grand Tasting in partnership with Community First Saturdays! The Grand Tasting will take place downtown on the Northbank Riverwalk in front of the Times-Union Center. Multiple Florida breweries and over 30 different beers including ones from Swamp Head, Cigar City, Engine 15, Saint Somewhere, Mile Marker, Three Palms Brewing, Tampa Bay Brew Bus, and more! FREE entry--open to all. Tickets per beer per size. Live music and food truck crawl.  

 

Shipyard Brewing Night

04-11-13, 5:00 PM, ORLANDO 

Shipyard Night at Frank & Steins of Downtown Orlando from 5:00-7:00pm. Featuring Monkey Fist, Smashed Blueberry, Sea Dog Apricot, Sea Dog Blue Paw, giveaways, and meet the rep!  

NEW AND RETURNING PRODUCTSBeerfinder
VISIT OUR BEERFINDER TO FIND THESE PRODUCTS  
Lazy Saison
Lazy Magnolia's summer seasonal beer, released in limited quantities. Lazy Saison is a Saison earthy Belgian Style Ale with tastes of Citrus with a hint of clove and coriander. ABV 8.9%
Lazy Magnolia The Lazy Dozen
Lazy Magnolia has come out with a mixed 12 pack dubbed The Lazy Dozen. Each box contains 3 bottles of each of the following: Southern Pecan, Deep South Pale Ale, Jefferson Stout, and Gulf Porter.
Magic Hat Ticket to Rye

An all-access pass to the latest performer in the I.P.A. On Tour lineup. Ticket to Rye is a Rye I.P.A. that offers the imbiber an opening act of rye spice, nicely woven into a hearty, bitter backup from an entire band of Nugget hops. The harmony created by these by these ingredients is just what any epic show calls for. 7.1% ABV  

Rogue Mom's Hefeweizen

Dedicated to the Mom in each of us. Mom Hefeweizen is a refreshing, Belgian style blonde ale, infused with Roses from Eugene, Oregon. Spring Seasonal. 4.8% ABV. 

Highland Imperial Kashmir IPA
An aggressively hopped and higher gravity version of our Kashmir IPA. Six hop varieties added at seven different times in the brew kettle, hopback, whirpool, and fermenter contribute to its complexity. This Imperial IPA also differs from our traditional Kashmir with the addition of over 60 pounds of dry hops per 50 barrels. In all, over  200 pounds of hops are used in each 50-barrels batch of this limited release. The robust, malty, and delightfully intense hop flavors and aromas are best enjoyed with an extremely stiff upper lip. Very limited release. 10.2% ABV
Ommegang Iron Throne
 Iron Throne is a blonde ale brewed with a robust amount of pils, honey malt, aroma malts and red wheat. Gentle hopping includes Styrian Golding and Hallertau Spalter Select, appropriately noble hops. Spiced with grains of paradise and lemon peel. Hue is a slightly hazy golden amber. Head is full and fluffy. Finish is crisp, backed by a touch of spice and hops. Aroma is a bit grassy with a hint of lemon fruitiness from the lemon peel. Taste is lightly malty, rounded out by honey malt sweetness. Brewery Ommegang and HBO are partnering on a series of beers in support of the critically-acclaimed drama Game of Thrones. Launching in tandem with the season three debut, Iron Throne is the inaugural beer in the series. Limited. ABV 6.5%
Look out for new and returning favorites like Narragansett Summer, Left Hand JuJu, Highland Little Hump Spring Ale, and Rogue's Daddy's Little Helper IPA.
*Check with your Brown sales representative for availability or products not available in certain areas 
BEER NEWS
By: Kathy Flanigan

 

Meagan O'Brien sipped her beer and bit her tongue as the man next to her tried to describe to his date some of the 60 craft beers at a Milwaukee bar.

 

Turns out, he didn't know his ales from his hefeweizens.

 

"She kept asking questions, and this guy just kept making up stuff," O'Brien said.

 

O'Brien, 31, could have set him straight easily. A sales representative for Tallgrass, a craft beer brewed in Kansas, she's also a certified cicerone -- kind of a sudsy version of a sommelier.

   
For full article
As Craft Beer Gets Bigger, Will It Become More Like Big Beer? Or Perhaps Wine?
By: Brad Tuttle, Time Magazine

After another year of huge growth, it's clear that craft beer is big business-perhaps too big, or at least too snobby.

 

The Brewers Association, which represents "small" American breweries that produce less than six million barrels annually, proudly announced that craft beer had a terrific 2012. Across the board, craft beer numbers were up: 18% more breweries in the U.S., 15% more beer produced by volume, a 17% increase in sales, and a whopping rise of 72% in American craft beer exports.

 

Overall, beer sales by volume increased just 1% in 2012. Sales of traditional mass-produced beer in the U.S. have basically remained flat for several years, giving the impression that if consumers are drinking more beer, they're probably turning to craft beverages. Drinkers even seem to be shying away from the usual beer options on chug-happy holidays like St. Patrick's Day, when beer sales declined by 4% over the weekend at bars, compared to last year.

 

For full article
Dissecting The Craft Beer Consumer: A Look at What An Awesome Beer Drinker Looks Like
By: Carl Pierre
  

The 2013 Craft Beer Conference is in full swing here at the Washington Convention Center, and with the country's greatest brewers congregating under one roof, you better believe that some pretty interesting insider knowledge is getting passed around. One of the more interesting lectures I had the privilege of attending during today's conference sessions was "The Who, What, Where, When and How of the Craft Beer Consumer", a discussion led by Danny Brager on the relevant statistics and trends of the craft beer drinker.

 

For full article

VOLUME 16
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Central Florida
In This Issue:
Upcoming Events
Craft Beer Replaces Wine As Young Women's Drink of Choice
As Craft Beer Gets Bigger, Will It Become More Like Big Beer?
Dissecting the Craft Beer Consumer
Beer and Bacon Mancakes
________________________
 Featured Cocktail:

Summer Hoedown

 

Ingredients:

 

- 1 (6-pound) seedless watermelon, rind removed and cut into large dice

- 2 tblsp granulated sugar

- 1/4 cup maraschino liqueur, preferably Luxardo

- 4 (12-ounce) bottles white beer, such as Cigar City Florida Cracker, Avery White Rascal, or Crazy Mountain Lava Lake chilled

 

Instructions:

 

Set a fine-mesh strainer over a large bowl; set aside.

 

Place half of the watermelon in a blender and blend until liquified, about 1 minute. 

 

Pour through the strainer into the bowl and scrape a rubber spatula against the inside surface of the strainer to push the juice through until only pulp remains. 

 

Discard the pulp and set the strainer back over the bowl. Repeat with the remaining watermelon. (You should 

 have about 6 cups of juice.) 

 

Add the sugar to the juice and stir until dissolved, about 2 minutes. Refrigerate until chilled, about 1 1/2 hours, or until ready to use.

 

When ready to serve, transfer the chilled juice to a 3-quart container. Add the maraschino liqueur and beer and stir gently to combine.

 
____________________
Featured Recipe

Beer and Bacon Mancakes

By: Betty Crocker

Yield:
  6 servings
Level:
Easy

Ingredients:

- 1/2
lb bacon (8 slices)
- 1/3 cup packed brown sugar
- 2
cups Original Bisquick® mix
- 1
cup of a Honey Brown, Peak Nut Brown, or another flavorful brown ale of your choice
- 2
eggs
 
Directions:

1.) Heat oven to 350°F. Line cookie sheet with foil. Place wire rack on top of cookie sheet. Arrange bacon in single layer on top of rack. Bake 10 minutes.

 

2.) Sprinkle bacon with half the brown sugar. Bake 10 minutes longer. Turn bacon over; sprinkle with remaining brown sugar. Bake 10 to 15 minutes longer or until golden brown. Remove from rack. Cool completely, about 15 minutes. Crumble bacon into small pieces; set aside.

 

3.) Heat griddle or skillet over medium-high heat or electric griddle to 375°F; grease with vegetable oil or shortening.

 

4.) In medium bowl, beat Bisquick mix, beer and eggs with whisk until blended. If batter is too thick, add additional beer until desired consistency. Stir in bacon. Pour by 1/2 cupfuls onto hot griddle. Cook until edges are dry. Turn; cook until golden brown.


____________________  

 

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