The Five Secrets of Innovation
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Creating a Culture of Innovation
According to Alexander Blass, "Innovators are not born, they are created." CEO of the Innovation Institute of America, Blass is an internationally acclaimed American innovator and entrepreneur.
Questioning the origin of the human side of innovation, he references a "tool box," saying that everyone has a personal and professional tool box. The personal tool box covers personal values, ethics and culture, whereas the professional tool box is more of a resume and includes your education and experience. "These two [tool boxes] impact the way entrepreneurs, leaders or innovators are developed in society." With all of these factors in mind, Blass encourages individuals to find what drives them and motivates them to innovate.
According to Blass, there are 5 secrets of innovation:
1. Be empathetic to what people really value in a product or service.
2. Does your product or service create a social impact? Does it inspire you?
3. Regret is worse than failure. Keep trying even if people tell you you're crazy.
4. People don't always know what they want. Find the need your customer didn't know existed.
5. True innovation improves the human experience.
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 Robert Tucker
President of The Innovation Resource
Innovation is Everybody's Business
Robert B. Tucker is president of The Innovation Resource, and an internationally recognized leader in the field of innovation. Formerly an adjunct professor at the University of California, Los Angeles, Tucker has been a consultant and keynote speaker on innovation,management and change since 1986.
His pioneering research in interviewing over 50 leading innovators was published in the book Winning the Innovation Game in 1986. Since then, he has continued to publish widely on the subject, including his international bestseller Managing the Future: 10 Driving Forces of Change for the New Century, which has been translated into 13 languages. In Driving Growth Through Innovation he identified the emerging best practices of 23 innovation vanguard companies. And in his latest work, Innovation Is Everybody's Business, Tucker interviewed 43 innovation-adept individuals from multiple industries and all levels of organizations, and teaches the personal skills necessary to become an innovator in this hyper-competitive world.
More about Robert Tucker
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 Daniel Burrus
Technology & Innovation Futurist
7 Radical Principles For Innovation
Daniel Burrus is considered one of the World's Leading Futurists on Global Trends Global Trends and Innovation. The New York Times has referred to him as one of the top three business gurus in the highest demand as a speaker.
He is a strategic advisor to executives from Fortune 500 companies, helping them to develop game-changing strategies based on his proven methodologies for capitalizing on technology innovations and their future impact. His client list includes companies such as Microsoft, GE, American Express, Google, Toshiba, Procter & Gamble, Honda, and IBM.
He is the author of six books, including The New York Times and Wall Street Journal best-seller Flash Foresight: How To See The Invisible and Do The Impossible, as well as the international best-seller Technotrends.
He is also a featured writer on the topics of innovation, change and the future for CNBC, Huffington Post, and Wired Magazine to name a few.
More about Daniel Burrus
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