The Sweeney Agency Speaker News
Mar 27, 2013 |
In this newsletter we answer some of our clients' questions about booking a speaker. |
What makes a great opening speaker?
We have been helping clients find speakers for their events for 14 years, and without a doubt speakers that focus on some aspect of communications are a great choice to open an event. Conferences are really great pools of information and ideas circulating at a specific venue, but not all that content is on the stage; a lot of it is in the people participating. The more you can do to get them to open up and talk to each other, the greater the experience for everyone. Speakers that offer ideas on how to improve communications will get people thinking about how important it is to connect with everyone. |
What makes a great closing speaker?
After 2 or 3 days of content, you need to send people away with an emotional connection to what they have just experienced. All that data over the previous 2-3 days will be further diluted if you end with another data presentation. Instead, consider ending with a powerful story that appeals to people's emotions and can be connected back to your theme or conference goal. People remember great stories months and even years after hearing them, and if that story is connected to your theme or key message, they will remember that too. |
What types of speakers do salespeople want to hear from?
Our research shows that more than anything else salespeople in every industry want to learn new ideas and skills that help them sell more. They also like ideas on personal motivation and inspiration; however, ideas and tips on building client relationships, negotiating and opening new markets are what really gets them going. You want a salesperson to come out of the session saying, "I can't wait to get back to work Tuesday and use those ideas." |
