October 9, 2013: Black Friday, Cyber Monday, Two eBook Promos
 
 

2013 Kobo Arc Black Friday and Cyber Monday Promotion

 

Don't forget to include eReaders as part of your holiday special offerings. Kobo has announced its Kobo Arc Black Friday and Cyber Monday special-pricing program. It looks like this:

 

Program Term: Black Friday - November 29, 2013 until December 1, 2013

                         Cyber Monday - December 2, 2013 (Online only)

 

Pricing: Sell the 16GB Kobo Arc at a retail price not to exceed $99.99, sell the 32GB Kobo Arc at a retail price not to exceed $129.99 and sell the 64GB Kobo Arc at a retail price not to exceed $149.99.

Rebate:
Stores will receive a $38.00 sell through credit for every 16GB Kobo Arc, $38.00 sell through credit for every 32GB Kobo Arc and $47.50 sell through credit for every 64GB Kobo Arc unit that is sold during the Program term.

Marketing: Stores agree to promote the offer on your homepage and create an in-store display.

Reporting: Please report your Kobo Arc Black Friday and Cyber Monday sales via the Reporting Tool (link below) no later than December 20, 2013.

Contact your Ingram rep about ordering the Kobo Arc and offering your customers a great tablet at an affordable price.  

There are two NEW eBook promotions to know about!

A new promotion from Workman provides an exclusive free sampler of 15 holiday recipes from Come Home to Supper by Christy Jordan to anyone who sets up a Kobo eBook account through an ABA-member bookstore between October 15 and November 12.   

 

Customers who set up a new account during the promotional period will also receive a discount code for 30 percent off the purchase of the full-length Come Home to Supper Kobo eBook. The discount code must be redeemed by November 30, 2013.

 

A promotion fact sheet and web banners are available in the Kobo section of Designs and Downloads. A tent-card sign for in-store promotion is included in the October Red Box mailing.

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You'll want to let your eBook customers know that Kobo is running a 48-hour, 30% off sale on a group of eBooks, beginning on Saturday, October 19, at 12:01 am, and continuing throughout the weekend until 11:59 on Sunday, October 20.

 

This is a Kobo supported (all non-agency/discountable titles are eligible), 30% promo code offer. The promo code: 48OFFER30, and the titles will be at this link:

 

http://www.kobobooks.com/lists/Saveonthesetitles/CwZQFxv5XUSB-u0PQYRKPg-1.html

  

ABA has created a Kobo promotions calendar to live on BookWeb.org. Visit the Kobo Marketing and Promotions page to see it at work. Members can click-through the calendar links to find the promotion details.
The winners of the recently-completed Aura HD "Learn to Win" contest have been notified and the prize of an Aura HD is on its way to these booksellers:

Jen Pino (Vroman's, Pasadena, CA); Bobbe Arnett (Mostly Books, Tucson, AZ); Hannah Leffingwell (Off the Beaten Path, Steamboat Springs, CO); Helen Sweet (Harbor Books, Norwich, CT); and Lish McBride (Third Place Books, Seattle, WA).  

 

Congrats everyone, and enjoy!  

Please visit the Announcement Archive to review last week's news/reminders about the Kobo Mini and Snapback price reductions, Kobo Kids and the blank screen alert. Reporting is now due via the Reporting Tool for Mini Price Reduction Protection.(Links are below.)

Thanks for reading!

The ABA Kobo Support Team
kobosupport@bookweb.org | 800-637-0037- Option 2

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