Understanding the Value and Use of
Serious Games and Gamification

A master class designed to help heads of corporate training programs, school administrators and other learning program leads hit the ground running, regardless of industry focus or product/functional operation. Attending participants will:
  • Learn the key, relevant concepts of serious game design, including: player motivation, behavioral economics, incentives/rewards and design frameworks
  • See best practices for game design in Healthcare, Disaster Response, Employee Engagement, Education and Training. What works and what doesn't will be presented from a wide range of perspectives
  • Be able to identify the key challenges framing the true cost of ownership and long-term considerations in developing game-based strategies for their organization
  • Understand game architecture - the relevant elements of a learning program, including design, assessment and analysis. Allowing you to differentiate applications
Instructor: Phaedra Boinodiris
Serious Gaming/Gamification Global Leader, IBM

Phaedra Boinodiris is responsible for IBM's broader global serious games and gamification strategy across all major industries. She also produces IBM's award-winning series of serious games. Boinodiris has consulted the head of the Defense Advanced Research Projects Agency at the Pentagon and keynoted two NATO Summits. She is on the advisory board for a number of schools with game design degree programs and tech startups. She is also the author of the book Serious Games for Business.

Monday, July 25, 2016, 9 a.m.-12 p.m.
A Preconference Event as Part of the Serious Play Conference
Tuesday-Thursday, July 26-28, 2016 at the University of North Carolina