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Well, I don't know about you, but I cannot wait for this winter to be over. Spring will hopefully soon be here and many homeowners put their homes on the market during this season. Smart homeowners and real estate agents know that a well-presented home will sell faster and for its best possible price.
One smart homeowner took their agents' advice and hired Designed To Appeal to stage their estate condition apartment. Outdated furniture was removed, old carpeting was ripped up, wallpaper was removed and walls were painted a neutral color throughout the apartment. We decided it wasn't worth renovating the kitchen or bathroom as buyers would want to do this to their own taste.The owner's $40,000 investment in updates and staging resulted in a $300,000 increase in the listing price. See the testimonial from the agents below.
After staging the apartment with rental furniture and our decorative accessories, the owners received multiple offers and it ended up selling in two weeks at hundreds of thousands of dollars over the asking price! Check out our before and after photos here.
Warm regards,
Donna M. Dazzo, President
Designed to Appeal
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Testimonial of the Month
"This was our second transaction with Donna and her fabulous team at DESIGNED TO APPEAL. Once again, they literally transformed an estate-condition three bedroom prewar listing we had on the Upper East Side. We were able to convince our clients of the benefits of staging. They couldn't have been more pleased as they received multiple offers and hundreds of thousands of dollars over the asking price in two weeks' time. Had we not staged the apartment we would have priced the apartment for $300,000 less so it made a $500,000 difference to our sellers. Definitely money well spent!"
Licensed Associate Real Estate Broker Licensed Real Estate Salesperson
Engel & Völkers, USA Engel & Völkers, USA
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Living Room Before Renovation
Living Room Before Staging
Living Room After Staging
Dining Room Before Renovation
Dining Room Before Staging
Dining Room After Staging
Master Bedroom Before Renovation
Master Bedroom Before Staging
Master Bedroom After Staging
Foyer Before Renovation
Foyer Before Staging
Foyer After Staging
Kid's Bedroom Before Renovation
Kid's Bedroom Before Staging
Kid's Bedroom After Staging
Guest Bedroom Before Renovation
Guest Bedroom Before Staging
Guest Bedroom After Staging
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Market Overview:
New York, NY
"January 2015 was a slow month for Manhattan residential real estate, with decreases in contracts signed and increases in some negative market fundamentals including average time to sell and discount from last asking price. Despite these indicators, average price was up in both the condo and the co-op market compared to last year. Co-ops also saw a significant decrease in average price per square foot, caused in part by a decline in sales of three + bedroom units, which are often priced higher per square foot than smaller units. Contracts signed were down 12% since last January, but sales in winter months are typically less robust and influenced by weather. The market is also being influenced heavily by a lack of affordable inventory. Listings for condo units continue to increase, and co-op units declined again year-over-year, with inventory remaining at historic lows."
The following is a comparison of January 2015 vs. January 2014:
Market Wide:
- Listings on Market: 5,541 units which was a 7% increase.
Condos:
- The median sale price of $1.545 million is no change.
- The average price per square foot of $1,938 is a 13% increase.
- The listed inventory was 2,680 units which was a 13% increase.
Co-ops:
- The median sale price of $735,000 is a 23% increase.
- The average price per square foot of $969 is a 12% decrease.
- The listed inventory was 2,404 units which was a 2% decrease.
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Tips and Tricks of the Trade: The Best Utility Carts Out There!
An extremely handy home decor item in New York City apartments, utility carts can be utilized for whatever your needs may be. Whether they are in the kitchen, bedroom, office, or craft room, let your creative juices flow when it comes to organizing and storing items on these carts! Here are a few of the ten cart options featured in the Apartment Therapy article cited as some of the best out there.
This is a super versatile option from Ikea, offering many options for location and function. Check out the post on how to use this cart in every room of the house!
Red 3-Tier Grand Rolling Cart
This simple, unobtrusive item is lightweight so it can be taken anywhere. This could easily be used to store cleaning items, and the mobility means you can take it from room to room.
InterMetro Folding Chef Cart
The Folding Chef Rolling cart is one of the best of its kind. It's super sturdy, compact and can fold up when it's not in use. The wheels will lock so it's perfect for a prep station or workspace, or can become a fixture in your kitchen for extra counter space and storage without taking up too much room.
White Elfa Mesh Gift Wrap Cart
If you find that wrapping paper, ribbons, bows and all those wrapping accessories are some of the hardest things to store and keep organized, this cart is a great option just for that purpose.
To read about the other cart options, click here!
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Did You Know.....?
2015 NAR Home Staging Statistics and Profile Report
Home Staging Trainer, Audra Slinkey, put together some great quote images taken from the most recent survey of the National Association of Realtors on the merits of home staging, where 34% of the 2,300 agents surveyed insist on ALL their homes being staged! A few have been included below. Click on the link above to view the entire report.
Home Staging Deeply Affects Buyer's Perspectives
When Buyers Can Visualize the Product As Their Home, An Offer is Made
Even a Flawed Home Has Hope When Staging Happens
To read the entire article, click here.
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Market Overview:
The East End
East Hampton Town:
- The median sales price of $1,125,000 was a 4% increase.
- The number of sales of 792 was a 2% increase.
- The dollar volume of sales $1,323.6M was a 6% decrease.
Southampton Town:
- The median sales price of $850,000 was no change.
- The number of sales of 1512 was a 7% decrease.
- The dollar volume of sales $2,563.2M was a 12% decrease.
Southold Town:
- The median sales price of $545,000 was an11% increase.
- The number of sales of 336 was a 23% decrease.
- The dollar volume of sales $206.4M was a 31% decrease.
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For More Info
During the Month...
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FREE Closet
Organization,
Open House, and
Moving Checklists
Download your
FREE Closet
Organization,
Open House, and
Moving Checklists.
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Try our
Home Staging Savings Calculator developed by the Real Estate Staging Association (RESA)
Click on the calculator above, which will launch in a new window.
For more detailed instructions, click here.
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