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Greetings!
In last month's newsletter we highlighted a 4,000 square foot $6 million loft in Tribeca that was on the market for three months without an offer and sold for full asking price in 22 days after Designed to Appeal staged it.
The success of staging continued when the new owner listed it for rent, with our staging intact, and the apartment was rented in just one week!
This month we highlight another one of our successes. This apartment was sold at $100,000 over asking just 8 days after it went on the market!
See below for more details and the Before and After photos.
Wishing you a Happy Holiday with family and friends, and I hope that 2014 brings you everything you are wishing for.
Warm regards,
Donna M. Dazzo, President
Designed to Appeal
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  Testimonial of the Month "Donna, your staging was simply amazing! I immediately received multiple over-asking price offers. Every buyer fell in love with the apartment décor and remarked how elegant and Park Avenue chic the apartment looked. Thank you, Thank you for giving me a beautifully staged apartment to sell. It was a pleasure working with you." Arlene Weidberg Licensed Associate Real Estate Broker Halstead Property, New York, NY "Designed to Appeal's staging was beautifully done and was an integral part of selling the apartment in 8 days time and for $100,00 over asking. We are planning on using their services if we sell our new home even though we've moved away from the City - they were that good! Thanks Donna!" Pamela W. Property Owner, New York, NY |
Staging Success Story:
Sold at $100,000 over asking in Just 8 days!
When we were called to view this apartment before it went on the market, the owner was in the process of packing up items she and her family would not be needing while it was on the market. Eventually, she decided to move out of the apartment to a new home out of the city, so we were left with a blank slate to work our magic.
And it was a beautiful blank slate to work with! The owner went the extra mile by presenting a perfect and turnkey property to a potential buyer:
- Walls were painted a neutral color throughout the apartment
- Floors were refinished
- The track lighting in the living room was removed and recessed lighting installed
- Needed repairs were made in the bathrooms and throughout the apartment
In just 8 days after it went on the market, it sold for $100,000 over asking price! The excellent condition of the apartment and the staging proved to be a winning combination.
Here are the Before and After photos of our transformation:
 Living Room Before
 Living Room After
Master Bedroom Before
Master Bedroom After
Boy's Room Before
Kitchen Before
 Kitchen
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Market Overview:
New York, NY
"This month the condominium market experienced growth in both average price as well as price per square foot across all bedroom categories. The co-op market declined by 10% year -over-year in average price, however median price and average price per square foot remained steady. In both markets larger units showed bigger price gains than smaller units. Also for both condos and co-ops, declining inventory paired with decreasing buyer negotiability and shorter average time on the market indicate a tightening of the market versus last year. Despite the diminishing inventory, contract activity increased year-over-year by 16% in the condo market and 9% in the co-op market, indicating strong demand."
The following is a comparison of November 2013 vs. November 2012:
Market Wide:
- Listings on Market: 5,585, a 16% decrease.
- New Listings: 1,167, a 5% decrease.
Condos:
- The median sale price of $1,250,000, a 4% increase.
- The average price per square foot of $1,654, a 22% increase.
- The listed inventory is 2,481 units, a 12% decrease.
Co-ops:
- The median sale price of $697,000, a 2% increase.
- The average price per square foot of $1,038, a 1% increase.
- The listed inventory was 2,707 units, a 9% increase.
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Did You Know......?
Holiday Trivia!!
Each of these phrases is a quote from a Christmas song, TV show, movie or story. Can you remember which Christmas character said it?
1. "Bah Humbug"
2. "Don't you cry, I'll be back again some day!"
3. "One can never have enough socks. Another Christmas has come and gone and I didn't get a single pair. People will insist on giving me books."
4. "Maybe Christmas," he thought, "doesn't come from a store. Maybe Christmas...perhaps...means a little bit more!"
5. "I never thought it was such a bad little tree. It's not bad at all, really. Maybe it just needs a little love."
6. "This fog's as thick as peanut butter!"
7. "The thing about trains... it doesn't matter where they're going. What matters is deciding to get on."
8. "We elves try to stick to the four main food groups: candy, candy canes, candy corns and syrup."
9. "You want the moon? Just say the word and I'll throw a lasso around it and pull it down."
10. "Let's face it. We all know that Christmas is a big commercial racket. It's run by a big eastern syndicate, you know."
Find the answers to these questions and many more here!
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Market Overview:
The East End
East Hampton Town:
- The median sales price of $900,000 was a 5.75% decrease.
- The number of sales of 847 was a 41% increase.
- The dollar volume of sales of $1,398M was a 26% increase.
Southampton Town:
- The median sales price of $850,000 was a 6.25% increase.
- The number of sales of 1,409 was a 26% increase.
- The dollar volume of sales of $2,495M was a 34% increase.
Southold Town:
- The median sales price of $453,500 was a 4.25% increase.
- The number of sales of 406 was a 19% increase.
- The dollar volume of sales of $233M was a 16% increase.
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For More Info
During the Month...
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FREE Closet
Organization,
Open House, and
Moving Checklists
Download your
FREE Closet
Organization,
Open House, and
Moving Checklists.
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Home Staging Savings Calculator Instructions
Try our new
Home Staging Savings Calculator developed by the Real Estate Staging Association (RESA)
Click on the calculator above, which will launch in a new window.
For more detailed instructions, click here.
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