  Testimonial of the Month "Both my seller and I could not be happier with Designed to Appeal's staging. After being on the market for 12 weeks, this 4,000 square foot home was not getting the offers we had hoped. The apartment just went through a year-long complete renovation and needed one more thing... furniture. Donna came in with her team and put the final touches on the property. This allowed buyers to see how to use the space. Shortly after the first open house with the staging complete, the apartment went into a bidding war. Does staging work? My answer is 100% yes!" Timothy Rothman Licensed Associate Real Estate Broker Corcoran Group Real Estate NY, NY |
Staging Success Story:
On the Market for 3 Months - Accepted Offer at
$6 Million Asking Price in 22 Days After Staging!
This 4,000 square foot 3 bedroom/3 bathroom loft in Tribeca was on the market for 3 months without an acceptable offer.
According to the real estate agent, Timothy Rothman of Corcoran, potential buyers were having trouble determining where their furniture would go and what the purposes of the rooms were. There were three rooms off the main living area, which itself was broken up by columns, further contributing to the furniture placement and room purpose dilemma.
So he called upon Designed to Appeal to stage the loft in order to show buyers exactly how the living space could be divided up and used.
In addition to bringing in furniture and decorative accessories, we also brought in original art from Porter Contemporary Gallery and stunning photography from Richard Silver. Our goal was to portray a lifestyle to the target buyer to be accomplished through the use of original art.
The loft sold at full asking price 22 days after we staged it!
Here are the Before and After photos of our transformation:
Entryway/Living Room Before
 Entryway/Living Room After
Living Room Before
 Office/Study Before
Living/Dining Area Before
Kitchen Before
Den/Game Room Before
 Den/Game Room
 Master Bedroom After
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Market Overview:
New York, NY
"The market overall experienced a large increase in both average price and average price per square foot. These gains are caused primarily by high priced sales of large units in the condominium market. In both condos and co-ops, two and three + bedroom units saw double digit gains in price per square foot, while smaller units showed more modest gains or small losses.
The market continued to tighten; days on market dropped year-over-year for both condos and co-ops. Inventory continued its sharp decline as well, with a decline in listed units year-over-year. Despite these losses in inventory, contract activity remained strong, increasing by double digits in all categories. Buyer negotiability remained low, with 24% of units selling at their asking price and 22% selling above it."
The following is a comparison of October 2013 vs. October 2012:
Market Wide:
- Listings on Market: 6,100, a 15% decrease.
- New Listings: 1,720, a 2% increase.
Condos:
- The median sale price of $1,700,000, a 38% increase.
- The average price per square foot of $1,852, a 25% increase.
- The listed inventory is 2,451 units, a 19% decrease.
Co-ops:
- The median sale price of $698,750, a 7% increase.
- The average price per square foot of $1,024, a 6% increase.
- The listed inventory was 2,941 units, a 21% increase.
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Tips and Tricks of the Trade:
Thanksgiving Table Settings
1. Place Setting 101
2. Mix It Up!
For a table that is beautiful, balanced and not-too-fussy pair high and low elements as done by designer Sarah Richardson.
3. Bare Can Be Beautiful
Take a stroll outdoors to gather bare branches for a minimal, flower-free centerpiece.
4. Thankful Turkey
Make this fun turkey with an added bonus to entertain your guests - include trivia facts on the tail feathers!
These ideas and more can be found at the following resources!
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Did You Know......?
Thanksgiving Trivia!!
1. Thanksgiving is celebrated only in the USA.
True or False?
2. The Greek Goddess of Corn is:
(a) Demeter
(b) Cornucopia
(c) Ceres
(d) Grainophillia
3. The first department store to hold a Thanksgiving parade was:
(a) Montgomery Wards
(b) J.C. Penney's
(c) Gimbel's
(d) Macy's
(e) None of the above. It was a non-commercial event.
4. What was the name of the ship the pilgrims came over on?
5. Which balloon was the first balloon in the 1927 Macy's Thanksgiving Day Parade:
(a) Mickey Mouse
(b) Felix the Cat
(c) Betty Boop
(d) Superman
6. The term "Cornucopia" means what?
(a) Tall Corn
(b) Greek God of Corn
(c) Horn of Plenty
(d) A traditional New England relish
7. What part of the turkey is saved and snapped as a superstitious good luck custom?
8. In what year did the first Macy's Thanksgiving parade take place?
(a) 1864
(b) 1894
(c) 1904
(d) 1924
9. According to the Butterball corporation, they recommend that you thaw a wrapped turkey in the refrigerator how long per 4 pounds of bird?
Find the answers these questions and many more here!
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Market Overview:
The East End
According to George R. Simpson, President of Suffolk Research Service, Inc.,
"The real estate market on the East End of Long Island continues to show a healthy trend of recovery in unit sales and dollar sales, but a down trend in median price vs. 3rd Quarter 2012."
The following is a comparison of 3rd Quarter 2013 vs. 3rd Quarter 2012:
East Hampton Town:
- The median sales price of $895,000 was a 6.3% decrease.
- The number of sales of 218 was a 53.5% increase.
- The dollar volume of sales of $321M was a 31.8% increase.
Southampton Town:
- The median sales price of $780,000 was a 13.3% decrease.
- The number of sales of 371 was a 33.5% increase.
- The dollar volume of sales of $560M was a 27.6% increase.
Southold Town:
- The median sales price of $429,000 was a 10.6% decrease.
- The number of sales of 127 was a 22.1% increase.
- The dollar volume of sales of $72M was a 10.9% increase.
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