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Greetings!
The sales success story I've highlighted below shows the importance of both having a real estate professional market your home, and having astaging professional merchandise your home.
This empty apartment remained unsold for 2 months. Real estate agent Amy Stein of Douglas Elliman recommended to the homeowner that it be professionally staged.
An offer was accepted less than 30 days after it went on the market at 20% over the owner's original asking price!
Warm regards,
Donna M. Dazzo, President
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  Testimonial of the Month "Donna and her team did a great job of staging my listing on a rather tight schedule. The apartment showed beautifully and we were in contract stage in one month's time!" Amy Stein Licensed Real Estate Salesperson Douglas Elliman, NY, NY |
Staging Success Story: Accepted Offer
at Over Asking Price in Less Than 30 Days!
This 2 bedroom/2 bathroom apartment with terrace on the Upper East Side remained unsold for 2 months. Licensed real estate salesperson Amy Stein of Douglas Elliman recommended to the homeowner that it be professionally staged because it was an empty apartment that held no emotional appeal to buyers. The client agreed to proceed with the staging and hired Designed to Appeal.
An offer was accepted less than 30 days after it went on the market at 20% over the owner's original asking price!
Before we staged, we recommended to the homeowner to:
- Paint the apartment to freshen it up.
- Remove the shelving and mirrors mounted in the dining area as they were encroaching on the space.
- Remove the floor cabinets on the right wall of the kitchen as it was making it feel small.
- Remove the dated draperies in the smaller bedroom
Here are the Before and After photos of our transformation:
Living Room Before
 Living Room After  Dining Room Before
 Dining Room After  Kitchen Before
 Kids Bedroom Before
Master Bedroom Before
Master Bathroom Before
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Market Overview:
New York, NY
"Third Quarter 2013 recorded sales reached 4,164 closings, their highest level since the market downturn five years ago. Strong local and international consumer confidence in the New York market and extreme pent-up demand drove this quarter's performance. Sales increased 5% from Third Quarter 2012 and were stable from Second Quarter 2013. Historically low interest rates and a continued influx of all cash buyers contributed to the highly competitive market this quarter.
The high number of sales is even more impressive considering Manhattan's chronically low supply of homes for sale. Manhattan has experienced year-over-year inventory declines for ten consecutive quarters. Despite depressed inventory levels, buyer activity has been intense; the last time there were more closings in a single quarter (Second Quarter 2008) listed inventory was 73% higher.
Market wide average price per square foot reached its highest point since 2008, increasing 11% from Third Quarter 2012 and 5% from Second Quarter 2013. Resale co-op, resale condo and new development average price per square foot all increased by double-digits compared to Third Quarter 2012. Market wide median price increased by 7% from Third Quarter 2012 and 3% from Second Quarter 2013. The new development market only represented 10% of closings which makes this quarter's price gains all the more impressive. Resale condo and co-op median price both reached their highest point ever this quarter."
The following is a comparison of Third Quarter 2013 vs. Third Quarter 2012:
Market Wide:
- Listings on Market: 5,771, a decrease of 20%.
- New Listings: 3,821, a decrease of 16%.
Condos:
Co-ops:
- The median sale price of $720,000 represents a 13% increase.
- The average price per square foot of $951 is an 13% increase.
- The listed inventory was just under 3,000 units, a 19% decrease.
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Tips and Tricks of the Trade: How To Add Harvest Decor to Your Home! 1. Pressed Foliage
Discover fun ways to utilize cornhusks as accents, like Camilla Fabri did in her living room with basic candles and black feathers.
3. Rustic Fall Wreath
Your home may already contain items to use in a rustic, fall wreath. Camilla found vintage brass buttons, moss, and acorns to create this harvest decor item.
4. Fall Chalkboard
5. Old Book Pages
Old book pages are a non-allergenic way to add some fall flavor to your home.
6. Fall Vignette
Add a simple take on fall to your foyer as Kristalyn Naylor
of The Gathering Place did with a fall vignette
Click here for more ways to add harvest decor to your home!!
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Did You Know......The History Behind Indigo Blue?
This every day color was once so rare and desired that it was referred to as "blue gold."
It originates in plant form, Indigofera tinctoria, a type which can be found in ancient
Egypt, where it was originally included in the dying process for cloth used to wrap mummies. In Rome it held importance in medicinal applications, as well as pigment for painting and cosmetics. The earliest known use of this plant derived color was in India, with mention made of its use as ink on manuscripts dating back to 4th century B.C.
The commercial production of indigo as a dye began in India once British colonial rule was established, and continued through the Industrial Revolution with demand increasing along as creation of more products required its use.
Also around this time, advances in science allowed for the creation of chemical substitutes, so that by the turn of the century the plant was no longer a necessity in its production.
Although the inclusion of indigo in the production of blue jeans come much later than when the plant was a major part of the process, it's fun to see how this well-known hue found its way through time!
You can read the entire article here!
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Market Overview:
The East End
The following is a comparison of August 2013, annualized, vs. all of 2012, by town, according to Suffolk Research, Inc.
East Hampton Town:
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The median sales price of $900,000 was a 5.75% decrease.
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The number of sales 849 was a 41.26% increase.
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The dollar volume of sales $1,399M was a 25.74% decrease.
Southampton Town:
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The median sales price of $825,000 was a 3.12% increase.
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The number of sales 1,340 was a 20.18% increase.
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The dollar volume of sales $2,346M was a 26.33% increase.
Southold Town:
- The median sales price of $445,000 was a 2.29% increase.
- The number of sales 348 was a 2% increase.
- The dollar volume of sales $1,930M was an 4.24% increase.
What are the 10 Most Expensive Listings in the Hamptons? One of them is Richard Gere's at $65 million. Read more here.
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For More Info
During the Month...
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FREE Closet
Organization,
Open House, and
Moving Checklists
Download your
FREE Closet
Organization,
Open House, and
Moving Checklists.
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Home Staging Savings Calculator Instructions
Try our new
Home Staging Savings Calculator developed by the Real Estate Staging Association (RESA)
Click on the calculator above, which will launch in a new window.
For more detailed instructions, click here.
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