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April 2013 Newsletter

 

Greetings!  

 

The last month has taken me from the Hamptons to Park Slope in Brooklyn to the usual Manhattan apartments for home staging consultations.  It's my firm belief that EVERY owner-occupied apartment or home can benefit from a professional evaluation of the marketability of the home. 

 

A home for sale is a product that has to be marketed and merchandised just like any other product.  While this makes intuitive sense, it is often difficult to convince homeowners and real estate agents alike to firmly entrench this belief in their minds. 

 

If you have a home on the market, or are about to put a home on the market, please contact me to discuss what a consultation entails so I can help you get it sold quickly and for the best possible price.

 

Warm regards,

 

Donna M. Dazzo, President

Designed to Appeal

 

 

 

 

 
In This Issue
Testimonial of the Month
On the Market Empty for 4 Months, Staged and Full Asking Price Offer Accepted in Just 1 Month!
Market Overview: New York, NY
Tips and Tricks of the Trade: Spring Design Trends
Did You Know...The Difference Between a Mansard Roof and a Gambrel Roof?
Market Overview: The East End
F/REE Closet Organization, Open House & Moving Checklists
 
Testimonial 
Testimonial of the Month

 

   

Donna,

I am a realtor from Keller Williams. I just wanted to let you know that I live in 11 East 86th Street and viewed the exclusive apartment marketed by Donna Olshan in my building.  I was blown away by the way it showed.  Donna was very quick to say it was staged by you and recommended you with a full heart.

This is to acknowledge your professionalism and to say I hope to need your services some day.

Keller Williams NYC
 

FeaturedStaging   

On the Market Empty for 4 Months, 

Staged and Full Asking Price Offer Accepted

in Just 1 Month!     

 

 

This loft apartment in the NoHo (North of Houston Street) section of Manhattan was on the market, empty for over 4 months.  Most buyers could not envision the space, nor did they feel any kind of emotional connection when they walked in. 

 

In just one month after staging with rental furniture, our decorative accessories and original art rented from an art gallery, the owners received and accepted a full price offer!

 

Living Room Before 

 
Living Room After


Living Room Before


Living Room After


Dining Room Before


Dining Room After


Kitchen Before


Kitchen After

Bedroom Before
 

Bedroom After


Bathroom Before

Bathroom After 
 
 
   NY
Market Overview:
     New York, NY


According to Corcoran's Manhattan's First Quarter Report::

"Manhattan transaction activity was solid in First Quarter 2013, increasing 1% from First Quarter 2012 to 2,826 closings. A 24% increase in the number of signed contracts from the same time last year illustrates this quarter's exceptional sales momentum. In addition, the number of new contracts signed this quarter exceeded the quarterly average, making it the strongest First Quarter sales performance since 2007."

  

Market Wide: 

  • Sales: 2,800, a 1% increase from Q1 2012. 
  • Listings on Market: 6,225, a decrease of 26% from Q1 2012. 
  • Median Price: $2.65 Million,  a 2% decrease from Q1 2012.  
  • New Listings: 4,280, a 29% decrease from Q1 2012.   

Condos:

  • The median sale price of $1,118,000 is a 12% increase from last year.
  • The average price per square foot of $1,242 is a 1% increase from last year.
  • The listed inventory is 2,550 units, a 26% decrease from last year.
  • Number of contracts signed of 1,550 increased 24% from last year. 
Co-ops:
  • The median sale price of $635,000 represents a 2% decrease from last year. 
  • The average price per square foot of $841 represents a 2% decrease from last year.
  • The listed inventory of 3,100 is a 27% decrease from last year.
  • The number of contracts signed of 3550 increased 27% from last year. 
 
 
                                     Tips
Tips and Tricks of the Trade:
Spring Design Trends 
 

Try some of these trends from HGTV to freshen up your place for spring!

1. Brilliant Blooms

Decorate with flowers for spring! They add great color, scents, and a fresh look.

2. Natural Style
Let nature inspire you for a fresh spring look and bring the outdoors in!

3. Set the Table for Spring
Try some unarranged arrangements to naturally enhance your table settings!

4. Bold Graphic Patterns
Add texture with trendy motifs.

5. Spring Clean Your Office
Get rid of the unnecessary and create an inspiring office space.

6. Mad About Midcentury
Mix Traditional and Modern for a mid-century, yet not outdated, look.

To see more tips and pictures, visit the original article by clicking here!
 
 

Didyouknow Did You Know...      

 

 

 

...The difference between a Mansard Roof and a Gambrel Roof?

What about the difference between Ionic vs. Doric columns?

Find your architectural IQ with this fun quiz from Apartment Therapy!

Click here to test your knowledge.

 

 
 
 

 
     EastEnd
Market Overview: The East End



 
"According to George R. Simpson, President of Suffolk Research Service, Inc., the real estate market on the East End of Long Island is showing a healthy trend of recovery in all respects.

For single family residences, all three market indicators are up 1st Qtr 2013 over 2012."

The following is a comparison of  first quarter 2013 vs first quarter 2012, by town, according to Suffolk Research Services:

  

East Hampton Town:
  • The median sales price decreased 2% to $875,000.
  • The number of sales increased 49% to 165.    
  • The dollar volume of sales increased 63% to $245 million.

 Southampton Town:

  • The median sales price increased nearly 28% to $835,000.
  • The number of sales increased by 34% to 300.
  • The dollar volume of sales increased 78% to $569 Million.
Southold Town:
  • The median sales price increased 29% to $520,000.
  • The number of sales increased 3% to 76.
  • The dollar volume of sales increased 25% to $45 Million.
To read more about the sale surge on East End summer homes click here.
 
 
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FREE Closet

Organization,

Open House, and

Moving Checklists

Checklist  

Download your  

FREE Closet

Organization,

Open House, and

Moving Checklists. 

Try our new
Home Staging Savings Calculator developed by the Real Estate Staging Association (RESA)

 

 

Click on the calculator above, which will launch in a new window. 

 

For more detailed instructions, click  here.


HomeStagingConsultationHome Staging
Consultation
(occupied homes)
 
For Manhattan and the Hamptons from Montauk to Southampton:  $350 for the first 2 hours, $125/hour thereafter

Other Areas:
  A travel premium will apply.

Click here for more information and to schedule a Home Staging Consultation.


FREE VACANT STAGING ESTIMATES IN MANHATTAN AND THE HAMPTONS