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Greetings!
I hope Spring is finally here, though the snow and cold temperatures keep me wondering. Spring is probably the most popular time of the year to put a home on the market as many homeowners with children hope to sell by summer, and buyers hope to buy by summer, so their respective children can start in a new school in the Fall.
One such family decided to take advantage of this timing and put their home on the market. With 5 bedrooms and 4.5 baths, a combo kitchen/den, amazing views, and an Upper East Side location, it's ideal, however, it needed some sprucing up to portray a lifestyle to the target buyer of this type of apartment.
And that's where Designed to Appeal came in. See the transformation below and what the homeowner had to say about it.
Warm regards,
Donna M. Dazzo, President
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Testimonial of the Month
"Donna was very decisive as to what was needed to achieve the right "look" for my apartment, and I felt incredibly confident letting her take complete control of the project.
The staging was beautifully and efficiently done by Designed to Appeal's team of experts.
Donna and her team were professional and executed the job flawlessly.
Donna kept me apprised of her progress throughout so there were no negative surprises in terms of cost, timing or final result.
The DTA staff was incredibly gracious and respectful in my home during the staging and there was minimal imposition to my family."
Cynthia Brunjes, Homeowner
New York, NY
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$3.15M 5 Bedroom Apartment Beautifully Staged!
This apartment at 215 East 96th Street on Manhattan's Upper East Side had great bones and incredible views from the 34th floor. After the owners' youngest child was born, taking care of the children and life in general got on the way of completing some minor renovations as well as furnishing the place. So the furniture was a mish-mosh of hand-me-downs, a closet was missing it's door and a room was missing a wall!
So we recommended that they complete the renovations, paint the apartment, replace the "builder's special" ceiling light fixtures, and stage the apartment with rental furniture and purchased decorative accessories.
So we found a contractor for them, chose a paint color, sourced the lighting fixtures, brought in the rental furniture, shopped for the accessories, and staged the apartment.
As you will see, the transformation is now showing the apartment in its best light and portraying a lifestsyle that any family would aspire to.
Living Room Before
Living Room After
 Dining Room Before  Dining Room After  Family Room Before  Family Room After  Master Bedroom Before  Master Bedroom After  Office Before  Office After 
Click here to view more Before and After Photos. |
Market Overview: New York, NY
According to Corcoran's February 2013 Report: "As we enter the beginning of the typically strong Spring season, market-wide sales activity picked up significantly in February. Both condo and co-op sales increased compared to last month and last year." Market Wide: - Total Listings: 6,258 units
- New Listings: 1,542 units
Condos: - The median sale price of $1,675,000 is an 11% increase from last month.
- The average price per square foot of $1,589 is a 20% increase from last month.
- The number of days on market increased 13% to 151 days.
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The discount from last asking price to sale price went to -3.5%, as opposed to last month's discount of -2.9%.
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The listed inventory is 2,512 units, a 31% increase from last month.
- Number of contracts signed increased 31% for the current month to 490.
Co-ops:
- The median sale price of $675,000 represents an 8% increase from last month.
- The average price per square foot of $937 represents an 8% decrease from last month.
- The number of days on market increased 4% to 146 days.
- The discount from last asking price to to sale price went to -2.2, as opposed to last month's discount of -3.7%.
- The listed inventory remains nearly the same as last month at 3,114 units.
- The number of contracts signed increased 28% for the current month to 637.
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Tips and Tricks of the Trade:
5 Small Space Design Rules to Break
Rule No. 1
Paint small rooms neutral colors to look larger.
Rule No. 2
Divide the space or hide the bed in a studio apartment.
Rule No. 3
The less stuff you have, the bigger the apartment will feel.
Rule No. 4
Use only small scale patterns.
Rule No. 5
Follow all the small space rules.
Click here to see HGTV's article on how and why it's ok to break these rules!
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Did You Know...
...2012 Saw 22 Luxury Sales Worth More than $20 Million?
Luxury sales put to rest any doubts about the stability of the Manhattan residential market this last year. With big ticket deals like the 15 Central Park West penthouse going to Dmitry Rybolovlev for a sweet $88 million, and 50 Central Park South going to Steve Wynn for $70 million, Manhattan luxury sales are doing well. There's more to come in the future as well, with a suspected $90 Million dollar condo contract signing coming later this year in the new One57 building.
A few other top dollar sales include:
- $54 Million for 785 Fifth Ave, #PH
- $52.5 Million for 740 Park Ave, #12/13
- $42 Million for 834 Fifth Ave, #12B
- $42 Million for 973 Fifth Avenue
Source: The Real Deal: New York Real Estate News 2013
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Market Overview: The East End
The following is a comparison of February 2013, annualized, vs. all of 2012, by town, according to Suffolk Research Services:
East Hampton Town:
- The median sales price decreased 22% to $749,000
- The number of sales decreased 16% to 504
- The dollar volume of sales increased 37.5% to $696 million
Southampton Town:
- The median sales price increased nearly 10% to $880,000
- The number of sales decreased by 22.5% to 864
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The dollar volume of sales decreased 4% to $1.8 billion
Southold Town:
- The median sales price increased 18.5% to $515.5 million
- The number of sales decreased 37% to 216
- The dollar volume of sales increased 42% to $285 million
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For More Info
During the Month...
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FREE Closet
Organization,
Open House, and
Moving Checklists
Download your
FREE Closet
Organization,
Open House, and
Moving Checklists.
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Try our new
Home Staging Savings Calculator developed by the Real Estate Staging Association (RESA)
Click on the calculator above, which will launch in a new window.
For more detailed instructions, click here.
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