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Greetings!
Just last month we were dealing with the tragic destruction and deaths from superstorm Sandy, and unfortunately, once again, we are dealing with another tragedy, this time a mass shooting of innocent young children. While I would like to wish everyone a Happy Holiday, there are many people out there who won't have one. All we can do is keep them in our thoughts and prayers as we celebrate what is supposed to be a joyous season.
Moving on, we are happy to report on a staging we completed this Fall for a 2 bedroom apartment on a charming tree-lined street in Brooklyn Heights. After the client prepared the apartment for staging, we brought in rental furniture and our decorative accessories, and the transformation was amazing! In fact, the real estate agent raised the price by $25,000 (or a little over 3%) after seeing the results. And they accepted an offer only 14 days after the first open house. See the testimonial from the client below and the before and after staging photos below.
Lastly, I am very proud to announce that the members of the Real Estate Staging Association, RESA®, have voted my entry as one of the Top 10 Best Occupied Stagings in North America. Read here if you are interested in further information.
Warmest regards,
Donna M. Dazzo, President
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Testimonial of the Month
"When I saw what Donna did for my fiancé's apartment, I knew I wanted to work with her when it came time to sell my apartment. She did a great job consulting on the improvements to be made. The transformation that she and her team did on my apartment went beyond all my expectations. After the staging I was confident that my apartment would be considered among the best properties available in our neighborhood."
-Peter Vonderleith, Homeowner
Brooklyn Heights, NY
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Price Raised $25K After Staging,
Offer Accepted at Full Price
"We spent about $13,000 on staging and improvements, such as painting, refinishing the floors, installing updated lighting fixtures, amongst other things, and I did most of the labor for the improvements myself. After the staging and improvements were complete, I again discussed pricing with my real estate agent and she felt confident about pricing the apartment $25,000 higher than the price she originally planned on listing it at." -Peter Vonderleith, Homeowner
 Living Room Before
Living Room After
Living Room Before
Living Room After
Dining Room Before
Dining Room After
Kitchen After
 Bathroom Before
Bathroom After
Master Bedroom Before
Master Bedroom After
Master Bedroom Before
 Master Bedroom After
Master Bedroom Before
Master Bedroom After
Guest Bedroom Before
Guest Bedroom After
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Market Overview: New York, NY
According to Trulia.com:
- Average price per square foot for New York, NY was $1,298 as of November 2012, an increase of 6.8% compared to the same period last year.
- The median sales price for homes in New York NY for September 2012 to November 2012 was $1,050,000 based on 1,330 home sales. Compared to the same period one year ago, the median home sales price decreased 3.2%, or $35,000, and the number of home sales increased 31.8%.
- There are currently 9,935 resale and new homes in New York on Trulia, including 846 open houses, as well as 346 homes in the pre-foreclosure, auction, or bank-owned stages of the foreclosure process.
- The average listing price for homes for sale in New York NY was $2,231,817 for the week ending December 5th, which represents an increase of 1.6%, or $35,460, compared to the prior week. Popular neighborhoods in New York include Upper East Side and Upper West Side, with average listing prices of $3,029,432 and $2,313,395.
To See More Click Here.
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Tips and Tricks of the Trade:
Which Natural Rugs Pass the Stain Test 
Using Ketchup, Crayons, Vegetable Oil, and Water, these rugs were put to the stain test. Keep these stain resistant materials in mind before choosing your next carpet or rug.
- Best: Nylon, Seagrass, Polypropolene
- Better: Jute/Polyester/Sisal blend
- Good: Wool, Sisal / Wool Blend
- Bad: Sisal
If you have children or pets stay away from 100% Sisal rugs and go for a blend instead. Opt for a hardy nylon like this one from FLOR and be sure it'll last past that first spill or accident.
To see more details from this Apartment Therapy article, click here.
Photo Source
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Did You Know...
 Emerald is Pantone's Color of the Year?
According to a Pantone press release:
"Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions. It's also the color of growth, renewal and prosperity - no other color conveys regeneration more than green."
In addition to partnering with Sephora to launch an Emerald beauty collection this Spring, jcpenney will have a line of home accessories in this color as well.
According to the release:
"Enhance your sense of well-being at home by rejuvenating the interior with Emerald paint, accents and accessories. This jewel-like hue will create a luxurious feel in an entryway, powder room, dining room or study, and bring life to a living room as an accent wall. Add a splash of color to the kitchen and dining room areas with Emerald dinnerware, stemware and appliances.
Enliven your home with Pantone bedding, pillows, bath towels and accessories in Emerald available exclusively at jcpenney stores and on jcp.com beginning Feb. 1, 2013.
'As we re-energize our home department next spring, we are excited to partner with the leading authority on color to introduce the first-ever line of Pantone bedding and bath products," said Paul Rutenis, jcpenney general merchandise manager for home. "The cheerful array of on-trend pieces will make it easy for customers to infuse the perfect color into any home décor.' "
Read more here.
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Market Overview: The East End
Note: Updated numbers for November were not received in time to include with this month's newsletter. Please see below for October's data.
The following is a comparison of October 2012, annualized, vs. all of 2011, by town:
East Hampton Town:
- The median sales price increased 7% to $937,000.
- The number of sales increased 21% to 595.
- The dollar volume of sales increased 18.5% to $846 million.
Southampton Town:
- The median sales price decreased 8% to $795,000.
- The number of sales increased by 20% to 1,108.
- The dollar volume of sales remained nearly the same at to $1,787 million.
Southold Town:
- The median sales price decreased just over 2% to $430,000.
- The number of sales increased 17% to 343.
- The dollar volume of sales increased 11% to $200 million.
Source: Suffolk Research Services
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For More Info During the Month...
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F/REE Closet Organization,
Open House, and Moving Checklists
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Download your FREE Closet Organization, Open House and Moving Checklists,
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Try our new Home Staging Savings Calculator developed by the Real Estate Staging Association (RESA)
Click on the calculator above, which will launch in a new window. For more detailed instructions, click here.
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