Managing marketing in the 21st century can be fast-paced. Carefully considered actions to create, deliver and communicate superior customer value to your well-chosen markets are proven to be essential to getting, keeping, and growing your customer base.
Finding solutions for cost-effective marketing to develop customer relationships and overall business performance is vital for businesses at all stages. For most businesses, there's always the matter of cost, time and other resources.
This Canberra BusinessPoint Master Class includes marketing foundations and methodologies to help you do your own market research including where to start, focus groups, in-depth interviews and surveys. Participants will be able to walk away with tools and techniques to apply to their own business needs.
The Market Research and Fact-Based Marketing Strategy Master Class, facilitated by Grant Piazza, Director of Piazza Research Pty Ltd, is designed to help business owners better understand the marketing process and how to use it to build relationships, and includes:
- Learn what market research can do for your business
- Use it to clarify your best marketing options and decisions
- Discover new market-driven ideas for product improvement
- Understand how to use it during business start-up, growth and maturity
This event draws on Grant's technical knowledge, tempered with real-world business anecdotes to deliver an intriguing and useful educational session about how market research can help you to give your business a boost.
Canberra BusinessPoint Master Classes are designed to be highly interactive; therefore the numbers are strictly limited. The presentation of material will be case-study focussed and there will be plenty of time to ask your specific questions.
When
9:30 am for 10 am-12:30 pm, 8 November 2012
Where
Lighthouse Business Innovation Centre
Unit 6, 65 Tennant Street, Fyshwick ACT
Cost
$50, bookings essential at cbpmarketresearch.eventbrite.com
Contact
enquiries@lighthouseinnovation.com.au
About the Presenter
Grant Piazza
Grant Piazza is a market and social research expert with 16 years industry experience and advisor to Holden Ltd, Ranbuild, NEC, Questacon, Fairfax Media, General Electric (GE), The Brumbies, government and more.
His knowledge cuts across many industry sectors such as government, industry associations, not-for-profit organisations and commercial business. He is typically consulted by clients for his ability to bridge the divide between research findings and its applicability in business.
Grant develops research projects with the organisational aims and outcomes in mind, whilst attentive to the importance of return on investment and customer/stakeholder engagement.
He has overseen research projects that have been used by government departments and local agencies for policy development and program funding, service satisfaction insights and strategic community planning. The commercial sector has benefited from project findings that led to changes in customer service practices, new product development and feedback on marketing program success.
