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Building Bridges Newsletter
Supporting businesses by lending good money to good businesses!
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Greetings!
 The crisp, refreshing days of the beautiful fall season are here, along with colors of autumn changing the landscape into works of art!
We have seen an increase in economic activity since the beginnning of summer, and have been busy signing up many new clients to our factoring services, as well as adding many new client customers to our expanding service base! We welcome all of you to our company and hope you enjoy our monthly newsletter!
Happy October!
Lisa Hultz
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This Month In History
 On Oct. 3, 1863, President Abraham Lincoln issued a proclamation designating the last Thursday in November as Thanksgiving Day.
The Space Age began as the Russians launched the first satellite into orbit on Oct. 4, 1957. Sputnik I weighed just 184 lbs. and transmitted a beeping radio signal for 21 days. The remarkable accomplishment by Soviet Russia sent a shockwave through the American political leadership resulting in U.S. efforts to be the first on the moon.
"Father of the Space Age" Robert Goddard was born in Worcester, Massachusetts on Oct. 5, 1882. During his lifetime he was ridiculed by the public and the press over his idea of constructing a space flight machine. In 1926, he launched the world's first liquid-fueled rocket on a farm near Auburn, Mass. In 1935, his liquid-fueled rocket surpassed the speed of sound. Other developments included a steering apparatus for rocket machines, staged rockets to reach high altitudes, rocket fuel pumps, and a self-cooling rocket motor.
American fighter pilot Ace Eddie Rickenbacker was born in Columbus, Ohio on Oct. 8, 1890. He commanded the first U.S. aero unit to take part in World War I and was credited with 26 victories, becoming America's leading Ace. He was awarded the Medal of Honor. He later got involved in auto racing and headed Eastern Air Lines from 1934-63.
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Facebook Business Best Practices For Posting
Facebook currently has 1.4 billion monthly users and they're not going anywhere. There is a huge opportunity for your business to gain a loyal following and attract attention to your brand. But with all of the competition out there, how do you get your fans engaged and immerse yourself in your industry and socia community? Facebook has published the following business tips for social marketing that we felt beneficial to our clients, customers and others:
Keep It Short: Facebook posts should be short and concise in order to capture your audience's attention. According to a study by Jeff Bullas, Facebook posts under 40 characters receive 86% higher engagement than other posts. Since it is almost impossible to portray your business's message in under 40 characters, we recommend sticking to the 100-120 character range when writing posts related to your business. That said, users on Facebook want to be able to scroll through their timelines quickly, engage with a post, and move on to the next one.
Ask Simple Questions: Asking a question is one of the easiest ways to engage your fans, however, you want to make sure that you're asking a question that guides your audience towards a fast answer. Make it easy for them to engage by asking simple questions that are quickly answered. The easier your question is to answer, the better. For example, "What is your favorite pizza topping?" will get a much better response than, "What do you like about our pizzas?" The first question guides your audience towards an answer, making it easy for them to type out a quick comment. Sharing (Content) is Caring: Sharing content from other Facebook pages is a great way to connect with other businesses in your industry or geographic area. Many companies make the mistake of only posting their own content-but that's not social. Look for organizations and thought leaders in your industry and within your geographic area with a sizeable fan base and engaging content on their Facebook page. This way you're providing your fans with high quality content and supporting other brands in your space. Doing this not only improves the content on your page, but even more importantly, you're engaging with and immersing in the community.
Stay Relevant: Your fans are following you because they want the latest and most relevant news from your industry. Don't waste their time by posting funny videos of babies (unless you're a baby clothing company of course). At the same time, you don't have to post content directly related to your business all of the time. Create and share content from within your industry or geographic area. Know your audience and gauge what might interest them. For example, if you're a company that sells outdoor gear; posts about camping hacks, fishing jokes, or beautiful hiking pictures will probably appeal to your audience. This is your chance to connect with your fans and create a community, so take advantage of it. Change It Up: Variety on your Facebook page is key. Your page won't see sustained engagement if you're posting only links to your website or images of your coworker's dog. Yes, the dog is cute but it's not really related to your company or industry. Vary the content on your page by making 70-80% of your posts completely non-promotional, but still keeping them relevant. By changing up the type of posts, you will be able to hold your audience's attention for an extended period of time. Bonus Tip: If you're staring at your screen wondering, "Is this ok to post?" ask yourself these questions:
- Is it going to make PETA mad?
- Is it going to offend your very religious neighbor?
- Would you send this to your marketing buddy with the subject line "What were they thinking?!!"?
If the answer to any of these is "yes", then don't post it. Where there's doubt, there's better content to be had. Whether your social media goals are to engage an already expansive following or to get yourself noticed in your community, it all starts with an engaging Facebook post. By posting the right kind of content to Facebook, you'll not only gain a following but you'll keep your audience's attention and turn them into loyal fans of your company.
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October Business Book Pick
 Make A Difference, From Being Successful to Being Significant,
by Ron Finkelstein and Michael Larocca.
Paperback, 138 pages; published by Motivational Press, Inc., Sept. 6, 2013; ISBN-10: 1628650176, ISBN-13: 978-1628650174.
Make A Difference is short read about a successful business owner who forgot why he is in business. He lost a major sale and was on his way to the account to save the deal when he is in a car accident. A special teacher shows up and helps him understand that he can be both successful and significant by making a few simply changes in his life. It is a story modeled after many clients of Ron Finkelstein who struggled in growing their businesses and finally understood there is really no difference when you are successful because you are significant. Applying these powerful lessons in your life can help change how you think, what you do and how you do it. (www.RonFinkelstein.com)
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Thoughtful Thoughts
 As a single footstep will not make a path on the earth, so a single thought will not make a pathway in the mind. To make a deep physical path, we walk again and again. To make a deep mental path, we must think over and over the kind of thoughts we wish to dominate our lives.
- Henry David Thoreau (1817-1862)
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October Humor
 A man named Jack was walking along a steep cliff one day, when he accidentally got too close to the edge and fell. On the way down he grabbed a branch, which temporarily stopped his fall. He looked down and to his horror saw that the canyon fell straight down for more than a thousand feet. He couldn't hang onto the branch forever, and there was no way for him to climb up the steep wall of the cliff. So Jack began yelling for help, hoping that someone passing by would hear him and lower a rope or something. "HELP! HELP! Is anyone up there? HELP!" He yelled for a long time, but no one heard him. He was about to give up when he heard a voice, "Jack, Jack. Can you hear me?" "Yes, yes! I can hear you. I'm down here!" "I can see you, Jack. Are you all right?" "Yes, but who are you, and where are you? "I am the Lord, Jack. I'm everywhere." "The Lord? You mean, GOD?" "That's Me." "God, please help me! I promise if, you'll get me down from here, I'll stop sinning. I'll be a really good person. I'll serve You for the rest of my life." "Easy on the promises, Jack. Let's get you off from there, then we can talk." "Now, here's what I want you to do. Listen carefully." "I'll do anything, Lord. Just tell me what to do." "Okay. Let go of the branch." "What!?"
"I said, let go of the branch. Just trust Me. Let go."
There was a long silence.
Finally Jack yelled, "HELP! HELP! IS ANYONE ELSE UP THERE?"
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October Holidays & Events
Oct. 1: International Day for the Elderly; Oct. 2: World Smile Day; Oct. 12: Columbus Day; Oct. 16: Boss's Day; Oct. 24. United National Day, Make a Difference Day; Oct. 31: Halloween.
Note: Mazon's office will be closed on Monday, Oct. 12 (a Federal holiday) in observance of Columbus Day. We will resume business on Tuesday, Oct. 13.
FAQ: Does Mazon verify all invoices with my customers?
Yes, we verify all invoices submitted to us for fac- toring by written signatures and authorizations submitted with your invoices. We insure that services have been performed or product has been delivered. Occa-sionally, we will verify the completion of work by contacting your customer.
If you would like to find out more about our services for your business and/or apply for an account with Mazon Associates, please phone us at 972-554-6967
$$$ Refer And Earn $$$
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Business contacts, friends, family and acquaintances -- you just never know when someone you know might need Mazon's accounts receivable factoring services! Visit our referral page for more information.
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About Our Clients
Our clients are traditionally businesses that are manufac- turers, distributors and service companies in the following areas: advertising / marketing / apparel / design / courier & delivery services / equipment repair & maintenance / environmental services / graphic design / signage & printing / staffing & employ- ment services / security services / catering & food services / legal services / light construction / telecommuni- cations / transportation services. Our clients may include start-up, early-stage growth and high-growth businesses; under-capitalized businesses with historical operating losses; businesses with cash flow problems having a cash flow need; businesses with tax liens or turnaround situations; businesses who may not currently meet a bank's credit criteria. Our clients have delivered services or products to other businesses and have business-to-business invoices that can be independently verified. Most of our clients have come to us through referrals from current and former clients. We rely heavily on word-of- mouth marketing to bring in new clients -- and we offer a lucrative referral program. Our clients are located in any of the 50 states in the U.S.A. Our clients are not companies with a majority of consumer receivables such as retail businesses, progress billings, third party pay medical receivables and certain construction-related businesses.
For more information about becoming a client, please contact us by telephone 972-554-6967 or toll-free 1-800-442-2740, or visit our website:
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