The first thing your viewers do is look at your picture.
How do you know it is sending the right message?
You know you need an updated, effective professional photo for your web site, social media sites, dating sites, print materials, press releases, etc. What should that photo look like? Ask yourself these questions:
Does my photo look like me? It's important to be recognized. It should not be a surprise when you meet in person.
Does it entice others to connect or do business with me? A pleasing, engaging smile will help. It is best to look right at the camera lens and not gaze off into the distance.
How old is it? Photos should be updated every 2 years, or if your appearance has changed (glasses, hair, weight, etc.).
Do I like how I look? If you like it others will too.
Am I proud of it? A good photo is a confidence builder.
Does it represent me well? Your photo sends a message. If your career requires a suit, uniform, or particular appearance you should be wearing that in your picture.
Does it reflect my personality? We don't all have to look the same. Add a little bit of your own personal style through your clothes, makeup, hairstyle, glasses, accessories, etc.
*Should I have a studio portrait done, or is on-location acceptable?While you can't go wrong with a studio portrait, a well-exposed photo away from the studio can work well for some professions. The background should be neutral and free from distracting objects.
*How much of my face/body should show in the photo? Close-ups work best for profile photos. Your face can be lost if your photo shows more than your head and shoulders.
*What are some of the biggest pitfalls in profile photos? If you have a photo that is too dark, too casual, too stiff, or is taken from too far away, the impact of your image will diminish.
A positive image opens all doors. Investing a little time and money in your photo will make a big difference in your results.
*Suggestions from Gretje Ferguson, Gretje Ferguson Photography.
