A big congrats to Beth Adan, who was recently promoted to the role of Senior Publicist. Three cheers to Beth! In her new position she's taking on editing of our team's blog and social media posts. 

You can learn more about Beth in her biography. Check it out here.

Lagnappe (LAN-Yap) Custom Interiors is a full-service, St. Thomas based interior design firm specializing in bringing the small niceties to a home or commercial space that make it memorable, functional and uniquely yours. 

Clients in the U.S. Virgin Islands and on the mainland rely on Lagnappe Custom Interiors to plan their spaces, create and manage remodeling plans and present design ideas and materials that are in sync with their style and the way they want to use their homes and commercial spaces. 

Instead of being overwhelmed by a showroom full of furniture and samples, Lagnappe Custom Interiors hand selects choices for materials, finishes and furnishings that fit clients' goals. Their designs are clean, nature inspired and smart. They take into consideration how you live and all that island life and weather means when selecting fabrics and furnishings. 

Find out more at Lagnappe.com.

Have you seen our clients in the news recently? Here are a few recent media placements we secured: 

Men's Health featured Adam & Eve's Thruster and Butterfly Pump in their Sexiest Gifts for Her guide. "If she's looking to try a more adventurous vibrator, this butterfly pump is the perfect way to introduce different types of play." See the full gift guide here. 

Kristin McGee included Lark & Leaf Tea in their guide for active female friends and family members. "I am in LOVE with this tea, it's so super healthy and delicious. The box in and of itself is a beautiful gift and this tea infused with microgreens is a gift that keeps on giving." See the full article here. 

BizBash featured Hotel Valencia Santana Row in their guide of San Francisco venues for fall meetings and events. "Silicon Valley's Hotel Valencia Santana Row is in the final stages of a renovation and design updates to its interior spaces and guest rooms. The hotel added design accents reminiscent of Old World Spain such as plaster wall treatments, wrought iron chandeliers, and reclaimed wood." Read the full article here.

5 Ways to Add Holiday Cheer to Your Marketing Strategy: Want to add a little holiday cheer to your business' marketing strategy? Here are 5 ways to make your company's overall public relations plan more holly and jolly. 

3 Marketing Lessons from Anytime Fitness: Marketing lessons can be found anywhere, even at your local gym. Last week while I was at Anytime Fitness I noticed a sign-up sheet for the "12 Days of Fitness" contest they were holding. The rules were simple: go to the gym 12 out of the first 15 days of December and you get a free T-Shirt! That's it! How easy is that? This event got me thinking about marketing lessons and how other small businesses can learn from this gesture. Read this blog post to find out. 

What Makes a Story Newsworthy? Companies looking to spread the good news about their initiatives, products and services have many options for getting the word out, but often are unsure of how to determine if their content is newsworthy. While social media marketing is a perfect avenue for spreading memes, contests or images, items like press releases, media advisories and articles should have a more newsworthy element. What is of interest to the media? Read this blog post for four qualities of a newsworthy story.