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Hi Friends & Colleagues,
Happy Easter! How do you plan to celebrate this weekend? Today's issue of Hip Happenings shares Easter highlights from the Three Girls team, as well as fantastic new coverage we've secured, a fascinating client case study and, as always, helpful PR tips & tricks.
Also, make sure you check out iSotto Frame's Kickstarter campaign! Its beautiful design combines with practicality and ease-of-use you're sure to love. I can tell you it's one product you'll definitely want in your home or office!
Cheers,
Erika Taylor Montgomery
Three Girls CEO & Chief Publicist
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THREE GIRLS GOSSIP
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 Are you excited for Easter this weekend? What do you like to do to celebrate? We asked Three Girls' staff about their Easter memories and plans this year, and this is what they said:
Erika: "One of my favorite things about Easter is coloring eggs! I like to make my own natural dyes from veggies like beets, spinach and onion skins. This year we'll have fresh brown eggs from our new chickens and I'm still deciding how to best decorate them. I'm thinking crayons and markers will be fun. And my hubby and I are excited to have Easter dinner with Emily's family this year! Oh, and I should mention that I'm also a sucker for a Reese's peanut butter egg this time of year!"
Beth: "I really enjoy the candy around Easter. Some of my favorites are jellybeans, crème eggs and chocolate bunnies. This year I'm trying my hand at making my own 'Bird's Nests' candies out of chow mein noodles and chocolate. Hopefully it won't be too messy!"
Emily: "Easter is one of my favorite holidays! I have really fond memories of sunrise services at church, serving brunch as a fundraiser in high school for my youth group and spending time together with family. I'm also a sucker for the treats! My favorites are the Cadbury Crème Eggs and stale Peeps (I've had a package open in the kitchen all week so it will be perfect by Sunday). Of course, this year I'm excited to do an Easter Egg Hunt with my 2-year-old and enjoy a tasty dinner with family and friends - including Erika and her husband!"
Natalie: "I used to LOVE Easter Egg hunts. My dad always took me to ones in parks around town. I also love the robin gum eggs - they're delicious!"
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| CLIENT CHITCHAT | |
 Check out the iSotto Frame Kickstarter campaign!
How often do you look at your digital photos? You may invest in an old-fashioned digital frame, but many users find it's a hassle to add or swap out new photos - especially with a USB stick or SD card. That's why the brand new iSotto Frame, one of the newest products Three Girls is promoting, is so revolutionary: in addition to its beautiful design, it's incredibly easy to add or remove photos to display.
Here are just a few benefits of iSotto Frame:
- It's adaptable to any size and any generation of iPad, from iPad One to iPad Air 2.
- Users can conveniently stream memories right from their iCloud to display them in their home or office.
- When the iPad is connected to the Internet, anyone connected to the user's iCloud Photo Sharing account can quickly and easily add or update images from any of their devices and have them displayed instantaneously.
- It can display a 5x7 image in iSotto Frame when you're using your iPad for other things.
iSotto Frame displays memories beautifully! Find out more and support them on Kickstarter here.
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| CLIENT CASE STUDY | |
 At Three Girls Media, we're proud of the work we do for our clients! For one of our customers, for example, we've secured placements in media outlets like SHAPE, Women's Health, ESSENCE.com, Prevention.com and more. Curious which one?
One of our longstanding clients, Adam & Eve, is the nation's leading Internet retailer having served over 10 million customers through its website and catalog, and thousands more through their retail stores. In just twelve months, we were able to secure coverage worth more than $1.5 million in PR Value and a combined media reach nearly 94.5 million!
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| HOT HEADLINES | |
Have you seen Three Girls' clients in the news recently? Here are a couple of recent placements we secured:
 Women's Health - Adam & Eve mentioned in an article featuring Dr. Kat Van Kirk, Adam & Eve's resident sexpert. "'Dating an insecure man can take up a lot of emotional energy,' says Kat Van Kirk, Ph.D, a licensed sex, marriage, and family therapist and Adam and Eve's resident sex expert." Read more here.
 Thanks, Mail Carrier - Neposmart IoT Camera was reviewed as a way to provide safety, security, peace of mind and more. "Designed to offer users a simple solution to home or business monitoring, Neposmart provides live video recording and motion detection without the need for multiple products or subscription fees. No matter if you purchase it to watch your sleeping child, keep an eye on the dog while at work or simply feel reassured when your family goes out of town, this wireless home security camera will enable you to keep an eye on what's important." Read more here.
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| TIPS & TRICKS | |
 Media Relations: 3 Ways to Go Above and Beyond - Great relationships between businesses and the media can be tricky to manage. Journalists are short on time so tactics like perfecting your pitching strategy or sending newsworthy press releases are good ways to meet their needs. Here are 3 ideas for going above and beyond, helping you catch journalists' attention and increase your company's visibility.
Facebook Advertising Guide: 4 Steps to Using Promoted Posts - Have you considered Facebook advertising for your business? If you have an advertising budget, even a small one, Facebook ads are definitely worth the investment. There are a couple of different options when it comes to Facebook advertising, but at Three Girls we like to recommend promoted posts for a few reasons. Read more about them in this blog post.
Social Media Lessons from "GirlsHBO" on Snapchat - With the end of the 4th season of "Girls," I realized the hit TV show's use of Snapchat taught me three social media lessons. For companies who have a younger target audience, like the show, Snapchat is the newest tool to reach your fans. Here are three lessons in social media from Lena Dunham's hit series.
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