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Hip Happenings
from Three Girls Media & Marketing Inc.
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| July 2014 Volume 4 Issue 103 |
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Hi Friends & Colleagues,
Happy Friday! Are you enjoying summer? It's hard to believe that it's already half over and that Labor Day is a quick 8 weeks away! In today's issue of Hip Happenings, we share Three Girls' favorite things about the summer season. Plus, keep reading for a couple of events you won't want to miss, brand new client coverage in Women's Health, PR lessons from camping and much, much more.
All the best,
Erika Taylor Montgomery
Three Girls CEO & Chief Publicist
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THREE GIRLS GOSSIP
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 Summer! What do you love about this time of year? Here's what the Three Girls team looks forward to during this season:
Erika:
1. Summer means BBQ season! I love grilling this time of year.
2. Trips to Tolmie State Beach and the beach at Priest Point Park to collect seashells at low tide.
3. Summer rainstorms! I love the smell of rain on a hot day.
Emily:
1. Going to baseball games - especially if the SF Giants are in town!
2. Enjoying yummy BBQ food - burgers, corn on the cob, fruit...
3. Vacation - every year we spend a week at a camp in the Santa Cruz Mountains in California with family.
Jasmine:
1. Outdoor movies at various parks (Marymoor in Redmond has a great program).
2. Getting to run outside instead of on the treadmill.
3. Camping.
Eric:
1. Gardening.
2. Playing basketball outside.
3. Going to the Oregon Coast.
Paige:
1. Camping trips!
2. Driving with the windows down and music loud.
3. Lunch dates / picnics at the park or lake.
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| CLIENT CHITCHAT | |
 Golfers (or friends of golfers): Extra Caddy is now available on Amazon! This easy-to-use device comes in handy at the course and the driving range, where you'll no longer need to lug around extra clubs. With Extra Caddy, simply take the clubs you need and leave the rest behind. Find out more at ExtraCaddy.com.
Live in the Bay Area? Here are two events you won't want to miss!
 July 23 - The Militant Baker meets Curvy Girl! Hugs, Body Love, Selfies & More Jes Baker, The Militant Baker (www.TheMilitantBaker.com) and body love rock star, is coming to Curvy Girl Lingerie to encourage each event attendee to change their world, not their bodies. Plus, following her presentation, guests will have the opportunity to meet Baker, give her hugs and take selfies with her.
Jes gained notoriety after writing an open letter to the CEO of Abercrombie & Fitch regarding their stance of carrying only 'regular' sizes. Thanks to it going viral, the high-end clothier is now selling plus-size wear.
For more information or to purchase tickets, please call (408) 264-4227 or visit http://www.eventbrite.com/e/the-militant-baker-meets-curvy-girl-723-hugs-body-love-selfies-more-tickets-12085031655.
 July 30 - Eff Your Beauty Standards! Tess Munster Comes to Curvy Girl Lingerie
Plus-size supermodel, the face of A&E TV's "Heavy," and body positive activist Tess Munster (www.TessMunster.com) of "Eff Your Beauty Standards" fame will be at Curvy Girl Lingerie for a "Sip & Shop" event. Come get inspired by Tess as she changes the world and meet other local curvy girls at the same time!
For more information or to purchase tickets, please call (408) 264-4227 or visit http://www.eventbrite.com/e/eff-your-beauty-standards-tess-munster-comes-to-curvy-girl-lingerie-july-30th-tickets-10684077363.
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| HOT HEADLINES | |
 Have you seen Three Girls and our clients in the news recently? Here are a couple of recent placements: Women's Health - Make sure you check out the July/August of Women's Health because Adam & Eve is one of the brands featured in their article about the top toys for grown-ups! "Why is it worth shelling out for an expensive toy? 'You're paying for multiple speeds, rechargeable batteries, super-quiet motors or ergonomic designs,' says Katy Zvolern of Adam & Eve." Destination 42 - Hotel Valenia Santana Row's Wine Weekend Getaway package was included as a great travel deal to take advantage of this month, which "...includes your room, a bottle of local wine and a cheese plate on arrival, a picnic lunch basket for your day of wine tasting and discounts at select wineries." Read more here.
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| TIPS & TRICKS | |
 3 PR Lessons & Camping: From Pitches to Social Media Management - My husband and I are not outdoorsy people. Don't get me wrong, we think nature is beautiful, but we haven't spent a lot of time setting up tents, cooking over a campfire and spending the night under the stars. Last week, some of our friends were camping at a nearby site and invited some of us over for dinner (pizzas cooked over a fire - yum!). Although I don't have a lot of experience roughing it in the great outdoors (or even glamping), there are a few public relations and marketing lessons I took away from the experience. See them in this blog post or in the video above.
Social Media: The Future of Public Relations - The future business strategy of social media and public relations continues to evolve because of rising use of digital public relations tools. As users continue to engage via social media and mobile media, the public relations methods used in the past must adapt to the changing times and technology. Gone are the days of manual press clippings as the era of digital analytics and mobile applications arrives in style. Here are 4 future business strategy tips for public relations and social media.
Acronyms: 4 Do's and Don'ts of Abbreviation - Acronyms and abbreviation have become a staple of texting and social media. Acronyms have become a norm in the culture zeitgeist, appearing on phone cases and necklaces and even getting their own category on Quiz Up. With some sites only allowing a certain number of characters, drastically shortening a word or phrase can be necessary. However, the reduction of words and sayings can leave your work illegible and complicated. There is a big difference in writing for personal posts and business material. Knowing the rules of abbreviations and acronyms can save you space when posting, but it can also make your words harder to read than necessary. Read this blog post for 4 do's and don'ts of abbreviation.
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Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California's Silicon Valley with a team in the greater Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!
Cheers, 
Erika Taylor Montgomery, CEO - Chief Publicist Three Girls Media, Inc.
Email: erikamontgomery@threegirlsmedia.com
Phone: 408-218-2391
Fax: 866-875-7847
Web: www.threegirlsmedia.com |
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