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Hi Friends & Colleagues,
Happy Friday! It's been a busy week at Three Girls; I hope you've had a fantastic week, too. Today's e-newsletter is filled to the brim with news you won't want to miss out on, including an exclusive adventure offered by Hotel Valencia Santana Row, PR lessons you can learn from one of Harrison Ford's latest films and more. Keep reading for the full scoop!
All the best,
Erika Taylor Montgomery
Three Girls CEO & Chief Publicist
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THREE GIRLS GOSSIP
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 Do you have any St. Patrick's Day traditions?
Here's what Erika thinks of when this holiday rolls around: "My cousin's birthday is on St. Patrick's Day, so it was always memorable when I was growing up. Like most holidays, I associate St. Pat's Day with fantastic food, including traditional corned beef, potatoes and cabbage. One of the surprising things about living in Washington is that corned beef is available in grocery stores year-round, so you can enjoy it more than once a year. Yum!
My brother recently turned me on to one of my favorite new kitchen tools - a pressure cooker - and it makes fantastic corned beef in a fraction of the time it normally takes to boil. I like to cook mine in a stout beer rather than using water. And instead of boiling the traditional red potatoes, I cut mine into wedges, sprinkle with olive oil, kosher salt and fresh chopped rosemary and bake for 50-60 minutes in a 350 degree oven.
Hope the luck o' the Irish is with you this St. Patrick's Day!"
 Paige likes this holiday as well! Here's what comes to mind for her: "I've always loved St. Paddy's Day! One of my favorite memories as a kid was a teacher that I had named Mrs. Klie in first and third grade. For St. Paddy's Day, we would come into our classroom and there would be little green footprints all over our desks and the floor. Papers would be strewn about and there would be candy hidden everywhere. It was a lot of fun :) Now as an adult, and with St. Paddy's being on a Monday, my boyfriend and I plan to enjoy some Boozy Guinness Ice Cream floats with some friends and maybe watch the old Sean Connery classic, Darby O'Gill and the Little People (best St. Patrick's Day movie ever!). I'll be wearing my favorite green sweater and green argyle socks for the day!"
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| CLIENT CHITCHAT | |
 Take a moment to consider your posture right now. Are you slouching? Leaning to one side? Unfortunately most people don't sit, stand or move with ergonomics in mind. But the good news is you can make a change for the better! In addition to providing all sorts of helpful tips & tricks on their blog, We've Got Your Back's online store is a treasure trove of helpful ergonomic equipment for both home and office use. Take a few minutes to peruse their site for ways to start helping your body be the best it can be!
 Want a getaway you'll never forget? Here's an exclusive package from Hotel Valencia Santana Row that will provide the perfect balance of adventure and relaxation for you and a group of friends. It's also a perfect package for a bachelorette party or girl's weekend. Just a few features the Sea to Sky Package includes:
- A 2-night stay at Hotel Valencia Santana Row in three guest rooms: the Presidential Suite and 2 King suites.
- Dinner hosted in the Suite:
- Honorary guests of the Executive Chef
- Personalized 6-course menu created just for your group by Chef
- Custom wine-flight to accompany Chef's menu
- Live music in the Suite
- A $1000 gift card for the group to Santana Row merchants with a personal shopper
- A 2-hour Seahorse Equestrian Tour in Monterey on the beach
- A helicopter ride and winery tour featuring stunning Santa Cruz and famous Monterey Bay view
Contact Hotel Valencia Santana Row to find out more!
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| HOT HEADLINES | |
Have you seen Three Girls and our clients in the news recently? Here is one of our recent placements:
Inside Weddings - One of Hotel Valencia's packages was included on Inside Weddings' website!
"The luxury Shop n' Shoot Guest Package from Hotel Valencia Riverwalk in San Antonio includes: accommodations in the hotel's Presidential suite for the bachelorette and nine of her girlfriends; a $5,000 gift card to Saks Fifth Avenue plus a personal shopper; manicures and pedicures; and a shooting lesson at the San Antonio Gun Club taught by a professional marksman."
Read more here. Also, check out all our February coverage in this blog post!
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TIPS & TRICKS
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Public Relations & Marketing Lessons from Enders Game: I've loved Enders Game since I read it in 7th grade, so part of me was excited to see it on the big screen, while another part was worried Hollywood would destroy one of my favorite stories. I have to say I was happy with the result. Of course there are parts I wish there had been time to include, but when you're limited to a couple of hours, cuts need to be made. This is true of public relations, too. There's always more you can be doing, but as a small business owner you just don't have time. Just like the Enders Game scriptwriters had to focus the story, how do you focus your marketing plan? Watch the video (above) or read this article to find out.
How to Get Pinterest Followers (And the Massive Benefit of Them!): Across the board it is pretty fun to get new social media followers. Pinterest allows you to have followers while displaying your organization along with a sense of creativity. But there now is something that makes getting a new follower even more exciting-knowing your new fan can make you money since 47% of U.S. online shoppers have made purchases based on Pinterest recommendations alone! Obviously you want to increase your number of Pinterest followers, and here are a few ways to do just that.
Improv & Public Relations - 3 Marketing Lessons: I have always enjoyed the world of improv theater. Improv has made its way into businesses as a team building and strategy tool to help employees learn how to communicate with one another. The reason this works is because improv is about surrendering control and making the other person look their best. Sounds a little bit like public relations, right? Here are three lessons I've learned from improv that can be applied to a public relations marketing strategy.
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