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NEWSFLASH
    Conveying beauty through language...
Beauty on Youtube report by Pixability   
BEAUTY ON YOUTUBE

Video is of paramount importance in the beauty industry and YouTube pretty much has a monopoly on the internet video scene. The video sharing behemoth has become a "lifestyle utility" with a record number of consumers roaming the vast sea of its video content for product recommendations, instructional guidance, and social engagement.

Beauty is a huge category on YouTube, garnering 700 million views per month, up from 300 million in 2010. Tutorials are the most popular format, with 39% of all views. Over 75 hours of beauty video are uploaded to YouTube daily.

Views per month
 
Yet, a recent report by Pixability says that most leading beauty brands are missing out on the opportunities that Youtube presents.  Only a handful knows how to incorporate Youtube into their web and commerce initiatives.  And too many suffer from a "television" mentality, delivering content completely out of step with the digital audience.
 

50% of all beauty shoppers watch a beauty video while shopping for beauty products

 


In spite of massive ad budgets and the help of high-end creative agencies, big-name brands are being outsmarted by independent beauty personalities and vloggers who control 97% of conversations around beauty topics and related brands on YouTube.  According to the study, a mere 3 percent of the 14.9 billion beauty-related video views on YouTube are generated by major brands.

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What's more, top video blog channels have 10 times more videos than those of beauty brands, with vloggers publishing 7 times more frequently than brands. YouTube's top 25 beauty vloggers also receive on average 2,600% more comments on their made-for-YouTube content than beauty brand channels. 


Beauty on Youtube
  

So what's the big deal?  According to Google research, 50 percent of all beauty shoppers watch a beauty video on YouTube while they are shopping for beauty products.  It's time for beauty brands to get on the Youtube bandwagon!

Download "Beauty on YouTube: How YouTube is Radically Transforming the Beauty Industry and What That Means for Brands," by Boston-based Youtube video marketing software company Pixability.

 

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Joann PHELPS, Beautyterm LLC - Paris
France
+33 (0)6 07 75 73 61
Agnes MEILHAC, Beautyterm LLC - USA
USA
+1 203 550 6548
 
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